Tips In Conquering The Marketing Challenges Of Your Las Vegas Business

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

If you’re a Las Vegas business owner for years now, then you’ve probably had your fair share of marketing and SEO challenges. While large companies have huge budgets at their disposal, this is not the case for you as you only have limited funds.

Admittedly, being a small business owner can put you at a disadvantage.

Aside from having a limited budget, you also don’t have a large team of experts at your beck and call. On top of that, you have to be updated with the latest technologies and marketing innovations if you don’t want to fall behind the competition.

Here are some of the tips on how you can overcome the most common and persistent matters that small business owners are facing these days.

Determine the areas that need some serious attention

There are actually a plethora of ways on how you can promote your business especially now that we are living in a technology-driven world. For one, we have search engine optimization or SEO for short, pay-per-click ads (PPC), social media, content marketing, mobile marketing, and many more.

Sure, it is better to have choices to choose from, but it’s best for you to fine-tune your approach so that you can determine what methods are perfect for your business. One of the most common mistakes made by business owners is their tendency to go through one method after
trying out one.

They exert their efforts and invest time and money, but in most cases, they are unable to get their desired results. With that in mind, anyone can deduce two possible reasons for their failure. One can be because they didn’t stick long enough to get the benefits of one method or learn it thoroughly. Second and last, they have used the wrong approach.

Now, the key here is to identify the networks and websites where most of your customers are seen spending their time. For instance, Facebook is a great place for a crowd of people to gather.

You can also make use of Instagram and Pinterest if images are essential in driving customers to buy from you. If your customers are businesses, then you have LinkedIn.

Make your business and brand distinct from others

Another marketing challenge that many small businesses face is how to differentiate their selves from their competitors. Many of these businesses make their competitors as a basis for their branding and marketing, and that is definitely a mistake. Instead, you should show your customers that you have uniqueness in your products or services that others do not have.

This does not only apply to your products or services but should also be present on your website, social media pages, paid ads and any material that has your logo or name attached to it.

Moreover, instill a brand consistency in your company. This means that your visuals including fonts, styles, language, and theme should be consistent on all your channels, may it be online or offline.

In other words, if your website has a formal theme and has classy vibes on it, then you’re social media pages must also constitute the same, and certainly must not contain memes and jokes.

Attracting return customers

While it’s a great advantage to attract new customers, getting return customers are the best way to boost your business. Having a customer base of loyal customers can be done by offering coupons, loyalty rewards, and email marketing.

Email marketing, for one, is excellent for establishing and nurturing your relationship with your customers. Don’t neglect them and think
that they will always be there. If you fail to make them feel special, they could leave you for your competitors.

The post Tips In Conquering The Marketing Challenges Of Your Las Vegas Business appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/tips-in-conquering-marketing-challenges_27.html

Tips In Conquering The Marketing Challenges Of Your Las Vegas Business

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

If you’re a Las Vegas business owner for years now, then you’ve probably had your fair share of marketing and SEO challenges. While large companies have huge budgets at their disposal, this is not the case for you as you only have limited funds.

Admittedly, being a small business owner can put you at a disadvantage.

Aside from having a limited budget, you also don’t have a large team of experts at your beck and call. On top of that, you have to be updated with the latest technologies and marketing innovations if you don’t want to fall behind the competition.

Here are some of the tips on how you can overcome the most common and persistent matters that small business owners are facing these days.

Determine the areas that need some serious attention

There are actually a plethora of ways on how you can promote your business especially now that we are living in a technology-driven world. For one, we have search engine optimization or SEO for short, pay-per-click ads (PPC), social media, content marketing, mobile marketing, and many more.

Sure, it is better to have choices to choose from, but it’s best for you to fine-tune your approach so that you can determine what methods are perfect for your business. One of the most common mistakes made by business owners is their tendency to go through one method after
trying out one.

They exert their efforts and invest time and money, but in most cases, they are unable to get their desired results. With that in mind, anyone can deduce two possible reasons for their failure. One can be because they didn’t stick long enough to get the benefits of one method or learn it thoroughly. Second and last, they have used the wrong approach.

Now, the key here is to identify the networks and websites where most of your customers are seen spending their time. For instance, Facebook is a great place for a crowd of people to gather.

You can also make use of Instagram and Pinterest if images are essential in driving customers to buy from you. If your customers are businesses, then you have LinkedIn.

Make your business and brand distinct from others

Another marketing challenge that many small businesses face is how to differentiate their selves from their competitors. Many of these businesses make their competitors as a basis for their branding and marketing, and that is definitely a mistake. Instead, you should show your customers that you have uniqueness in your products or services that others do not have.

This does not only apply to your products or services but should also be present on your website, social media pages, paid ads and any material that has your logo or name attached to it.

Moreover, instill a brand consistency in your company. This means that your visuals including fonts, styles, language, and theme should be consistent on all your channels, may it be online or offline.

In other words, if your website has a formal theme and has classy vibes on it, then you’re social media pages must also constitute the same, and certainly must not contain memes and jokes.

Attracting return customers

While it’s a great advantage to attract new customers, getting return customers are the best way to boost your business. Having a customer base of loyal customers can be done by offering coupons, loyalty rewards, and email marketing.

Email marketing, for one, is excellent for establishing and nurturing your relationship with your customers. Don’t neglect them and think
that they will always be there. If you fail to make them feel special, they could leave you for your competitors.

The post Tips In Conquering The Marketing Challenges Of Your Las Vegas Business appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/tips-in-conquering-marketing-challenges.html

4 Smart Ideas That Will Cut Down Your Small Business Debt

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Many small businesses fail to successfully take off because they find unworkable to manage their
finances, thus, succumbing to the pressure of debt. Running a business, no matter the size is not
feasible without a solid monetary foundation. If you can’t learn how to properly manage your
business’ finance, then running it in the first place won’t be possible.

Starting a small business requires capital and capital is usually acquired by getting a loan. Loans
are great financial support for your business, however, you must always bear in mind that your
loans must be paid in time as much as you possible. The failure to properly manage your
finances can pile up your debt, or worse, lead to an insurmountable problem, thus, crushing your
business in the process. Below are four clever tips to help you take care of your small business
debt.

1. Create a realistic budget

One of the steps to taking care of your debt is through a proper handling of expenses. And in
order to make that happen, you must first develop a realistic budget and make it so that it can
take care of your debt all the while keeping your business running. Create a list of all your
business’ expenses and sort them out according to which have to be prioritized. You can also
write down the total amount of your debt to serve as a constant reminder of how much money
you need to save. Pay off all your monthly expenses and use the extra money for your debts.
Having a budget allows you to have a clear picture where your money goes to and how much
you will be spending.

2. Determine the priority of all kinds of debts

Paying off all your debts is not possible without having a priority list. It is normal for startup
small businesses to ask for various loans and accumulate different debts in order to have it
running. The best way to take care of all your dues is to determine its weight according to the
interest rate. On that note, it’s better to first pay off debts with higher interest rates because
paying them may be impossible once the interests pile up.

3. Eliminating unnecessary costs

A savvy business owner knows how important it is to be careful of where your money goes.
Don’t spend your money on things that are not essential for your business. Get rid of
unnecessary costs by eliminating costly equipment that are of no use. Sell those equipment to
earn some extra money and you can use that earnings to pay off some of your debts.

4. Consolidate your loans

Consolidating all your loans into a single payment can help you reduce the monthly costs.
Additionally, doing this won’t have any bad effects on your business’ credit score. If you have
multiple short-term loans, you can lump them into a long-term package so that it will be easier
for you to manage and pay them. If you believe that you can’t take care of all your loans on your
own, you can ask the service of a professional debt management company.

The post 4 Smart Ideas That Will Cut Down Your Small Business Debt appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/4-smart-ideas-that-will-cut-down-your_21.html

4 Smart Ideas That Will Cut Down Your Small Business Debt

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Many small businesses fail to successfully take off because they find unworkable to manage their
finances, thus, succumbing to the pressure of debt. Running a business, no matter the size is not
feasible without a solid monetary foundation. If you can’t learn how to properly manage your
business’ finance, then running it in the first place won’t be possible.

Starting a small business requires capital and capital is usually acquired by getting a loan. Loans
are great financial support for your business, however, you must always bear in mind that your
loans must be paid in time as much as you possible. The failure to properly manage your
finances can pile up your debt, or worse, lead to an insurmountable problem, thus, crushing your
business in the process. Below are four clever tips to help you take care of your small business
debt.

1. Create a realistic budget

One of the steps to taking care of your debt is through a proper handling of expenses. And in
order to make that happen, you must first develop a realistic budget and make it so that it can
take care of your debt all the while keeping your business running. Create a list of all your
business’ expenses and sort them out according to which have to be prioritized. You can also
write down the total amount of your debt to serve as a constant reminder of how much money
you need to save. Pay off all your monthly expenses and use the extra money for your debts.
Having a budget allows you to have a clear picture where your money goes to and how much
you will be spending.

2. Determine the priority of all kinds of debts

Paying off all your debts is not possible without having a priority list. It is normal for startup
small businesses to ask for various loans and accumulate different debts in order to have it
running. The best way to take care of all your dues is to determine its weight according to the
interest rate. On that note, it’s better to first pay off debts with higher interest rates because
paying them may be impossible once the interests pile up.

3. Eliminating unnecessary costs

A savvy business owner knows how important it is to be careful of where your money goes.
Don’t spend your money on things that are not essential for your business. Get rid of
unnecessary costs by eliminating costly equipment that are of no use. Sell those equipment to
earn some extra money and you can use that earnings to pay off some of your debts.

4. Consolidate your loans

Consolidating all your loans into a single payment can help you reduce the monthly costs.
Additionally, doing this won’t have any bad effects on your business’ credit score. If you have
multiple short-term loans, you can lump them into a long-term package so that it will be easier
for you to manage and pay them. If you believe that you can’t take care of all your loans on your
own, you can ask the service of a professional debt management company.

The post 4 Smart Ideas That Will Cut Down Your Small Business Debt appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/4-smart-ideas-that-will-cut-down-your.html

3 Cost Effective Digital Marketing Methods

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Who says having a small budget will hinder you from using digital marketing and see great
returns for your business? Small budget or not, incorporating digital marketing strategies in your
campaign is definitely possible with these cost-effective methods.

If you wished to boost your ROI for digital marketing strategies, then it is highly advisable to
consult with an expert. No matter how small, medium-sized or large your
company is, most brands aim to grow their business by following their objectives and with the
maximum ROI as possibly as they can.

Speaking from the perspective of all companies, their focus is to maximize conversions for the lowest possible costs. As a business owner yourself, this entails you to ensure that every single dollar used up should have the fair chance of turning a potential customer into an actual one. For small businesses that center on B2C transactions, it is essential to head start with these marketing tactics on a limited trial budget.

Below are the three effective strategies that work with reasonable marketing budgets.

1. Social media marketing

Reaching out to the target audience with specific demographics can be difficult but with social
media, doing that can now simpler and easier. Facebook and Instagram are just two of the
popular social media channels that are perfect for promoting your products or services without
being costly. Moreover, with the use of social media influencers and highly target posts, you can
now choose the audience to see your ads. According to data about consumer behavior and
segmentation, a small business can have the same reach its competitors have over social media
while not spending too much of their budget. For photo advertising, Instagram works best, but a
call to action button can still be embodied in your image content. These types of advertising help
you establish a trust between your customers.

2. Retargeting

Another cost-effective method is the retargeting of your ads. When a user first comes to your
site, they may just forget about your brand after their initial visit unless you’re able to engage
with them again. If that is the case, then you need to impose a strong brand recognition and
ensure that they will go back to your website instead of filling their intent elsewhere. This
advertising strategy is a great way to keep track of your audience and entice them to come back
to your page once they have shown interest in your kind of content.

3. Email marketing

If you line email marketing up to the newest marketing trends, it may pale in comparison and
seem like a strategy that you can take lightly. Some people dislike receiving unasked-for emails,
especially on a regular basis. However, thanks to the well-listed campaigns that provide value to
your customers, you can create exceptionally helpful content. This can be a good way to provide
more information about your products and business to your customers. To ensure that you have
maximized your ROI, you must highly consider using any or all those three strategies in your
marketing campaign.

The post 3 Cost Effective Digital Marketing Methods appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/3-cost-effective-digital-marketing_15.html

3 Cost Effective Digital Marketing Methods

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Who says having a small budget will hinder you from using digital marketing and see great
returns for your business? Small budget or not, incorporating digital marketing strategies in your
campaign is definitely possible with these cost-effective methods.

If you wished to boost your ROI for digital marketing strategies, then it is highly advisable to
consult with an expert. No matter how small, medium-sized or large your
company is, most brands aim to grow their business by following their objectives and with the
maximum ROI as possibly as they can.

Speaking from the perspective of all companies, their focus is to maximize conversions for the lowest possible costs. As a business owner yourself, this entails you to ensure that every single dollar used up should have the fair chance of turning a potential customer into an actual one. For small businesses that center on B2C transactions, it is essential to head start with these marketing tactics on a limited trial budget.

Below are the three effective strategies that work with reasonable marketing budgets.

1. Social media marketing

Reaching out to the target audience with specific demographics can be difficult but with social
media, doing that can now simpler and easier. Facebook and Instagram are just two of the
popular social media channels that are perfect for promoting your products or services without
being costly. Moreover, with the use of social media influencers and highly target posts, you can
now choose the audience to see your ads. According to data about consumer behavior and
segmentation, a small business can have the same reach its competitors have over social media
while not spending too much of their budget. For photo advertising, Instagram works best, but a
call to action button can still be embodied in your image content. These types of advertising help
you establish a trust between your customers.

2. Retargeting

Another cost-effective method is the retargeting of your ads. When a user first comes to your
site, they may just forget about your brand after their initial visit unless you’re able to engage
with them again. If that is the case, then you need to impose a strong brand recognition and
ensure that they will go back to your website instead of filling their intent elsewhere. This
advertising strategy is a great way to keep track of your audience and entice them to come back
to your page once they have shown interest in your kind of content.

3. Email marketing

If you line email marketing up to the newest marketing trends, it may pale in comparison and
seem like a strategy that you can take lightly. Some people dislike receiving unasked-for emails,
especially on a regular basis. However, thanks to the well-listed campaigns that provide value to
your customers, you can create exceptionally helpful content. This can be a good way to provide
more information about your products and business to your customers. To ensure that you have
maximized your ROI, you must highly consider using any or all those three strategies in your
marketing campaign.

The post 3 Cost Effective Digital Marketing Methods appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/3-cost-effective-digital-marketing.html

Looking At SEO From A Different, Easier Perspective

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Several business owners see SEO as some kind of a very big hurdle to overcome. They insist on thinking of the general difficulties that come with it. However, what they just do not understand is all those technical jargons considering that they don’t have the time to learn about them. In actuality, the SEO right now is not as difficult as what most people paint it to be.

Rather, it’s truly easy and if you only have the right mindset and right commitment then there is no reason to be intimidated by it. Any business owner can master SEO especially if you have equipped yourself with the right digital marketing tools.

Is SEO really that hard?

The truth is it depends on the person and on how your perceive SEO. Some that are not familiar with website development may hear the term “Google algorithm” and immediately feel perturbed. While it is true that algorithm is a complicated matter and is really difficult to study, that are not enough reasons why you can’t be successful with it. Cultured algorithms don’t really need an equally cultured strategy.

It’s actually easy for you to experience it first hand and achieve positive results. Google aims to provide users the best online experience and if everything is really that hard as you think then surely nobody won’t be able to succeed because no one has the slightest clue on how to start.

The basics of SEO

The first thing you should take care of is your onsite content. This part actually consists of two sections. The first part is having the body copy and in order to do this, you must ensure that your website is in order. Naturally, you will want most important pages to be at the top of your website with eye-catching headlines. You should also include in your content any words or phrases that describe your business. This will help you tell your visitors and Google what your page is about and most especially, it allows you to put in a couple of keywords.

The next thing you need to do is to concentrate on your blogging content. It’s a great strategy to add a 1000-word article to your website every single week. You must also have a system that will help you manage your posts. Write about interesting topics all the while staying relevant to your business. It helps to add interesting articles that keep your visitors on your site longer and let them come back for more.

It comes down to links

Becoming an authority websites requires you to do lots of things but most of all, you must have a strong and stable online presence all throughout. This means that you must have quality links directed to your website and accomplishing that is actually easy. You can start by joining a forum or asking someone to do it. Having a link-building strategy is an advantage, but you must make it varied if you can. Don’t just use one source, instead, gather many different sources to link to your pages.

Moreover, include those links to your posts because this will help you attract more visitors.  In relation to links, you can also make use of social links to improve your online presence. If you have a social media profile in various social media channels like Facebook, Twitter, LinkedIn, and more, then you will surely be seeing excellent results in your digital marketing strategy as a whole.

 

The post Looking At SEO From A Different, Easier Perspective appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/looking-at-seo-from-different-easier_13.html

Looking At SEO From A Different, Easier Perspective

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Several business owners see SEO as some kind of a very big hurdle to overcome. They insist on thinking of the general difficulties that come with it. However, what they just do not understand is all those technical jargons considering that they don’t have the time to learn about them. In actuality, the SEO right now is not as difficult as what most people paint it to be.

Rather, it’s truly easy and if you only have the right mindset and right commitment then there is no reason to be intimidated by it. Any business owner can master SEO especially if you have equipped yourself with the right digital marketing tools.

Is SEO really that hard?

The truth is it depends on the person and on how your perceive SEO. Some that are not familiar with website development may hear the term “Google algorithm” and immediately feel perturbed. While it is true that algorithm is a complicated matter and is really difficult to study, that are not enough reasons why you can’t be successful with it. Cultured algorithms don’t really need an equally cultured strategy.

It’s actually easy for you to experience it first hand and achieve positive results. Google aims to provide users the best online experience and if everything is really that hard as you think then surely nobody won’t be able to succeed because no one has the slightest clue on how to start.

The basics of SEO

The first thing you should take care of is your onsite content. This part actually consists of two sections. The first part is having the body copy and in order to do this, you must ensure that your website is in order. Naturally, you will want most important pages to be at the top of your website with eye-catching headlines. You should also include in your content any words or phrases that describe your business. This will help you tell your visitors and Google what your page is about and most especially, it allows you to put in a couple of keywords.

The next thing you need to do is to concentrate on your blogging content. It’s a great strategy to add a 1000-word article to your website every single week. You must also have a system that will help you manage your posts. Write about interesting topics all the while staying relevant to your business. It helps to add interesting articles that keep your visitors on your site longer and let them come back for more.

It comes down to links

Becoming an authority websites requires you to do lots of things but most of all, you must have a strong and stable online presence all throughout. This means that you must have quality links directed to your website and accomplishing that is actually easy. You can start by joining a forum or asking someone to do it. Having a link-building strategy is an advantage, but you must make it varied if you can. Don’t just use one source, instead, gather many different sources to link to your pages.

Moreover, include those links to your posts because this will help you attract more visitors.  In relation to links, you can also make use of social links to improve your online presence. If you have a social media profile in various social media channels like Facebook, Twitter, LinkedIn, and more, then you will surely be seeing excellent results in your digital marketing strategy as a whole.

 

The post Looking At SEO From A Different, Easier Perspective appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/looking-at-seo-from-different-easier.html

Top 5 Digital Marketing Metrics To Watch

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

With the rapidly growing population in the digital world, many small and medium business
owners are now taking their business online. Apart from creating their own company website and
e-commerce store, they have also joined various social media networks, participated in online
forums to market their products, used email marketing and digital marketing tools, and so on.

However, there is one particular issue. While most of the businesses that have turned digital are
displaying growth, many are still yet to measure their progress. So long as their revenues are
high they no longer bother to know where the sales come from, and even more so the satisfaction
levels of their customers.

This one huge mistake can ultimately lead to your online business’ downfall. Not able to measure
your profess also means not knowing you’re doing are right or wrong. Tracking down digital marketing
metrics can help you ward off future mistakes all the while maximizing your efforts in areas that are
proven to be contributing factors to your success.

1. Total Website Visits

You may think that tracking the number of website visitors is something unimportant but it is
actually the only way to know the effectiveness of your traffic generation campaigns. If this
number is growing steadily, then that only means that your traffic strategies are working
properly. If you notice a sudden increase or baffling trough in your monthly visits, then that may
be a sign that something has remarkably changed. When that happens, it’s useful to review your
campaign.

2. Traffic from individual channels

There are four main traffic sources in digital marketing. First is the direct traffic coming from the
users who look for your brand directly in browsers. Another is organic traffic those that come
from search engines. Third is referral traffic coming via links on other side and lastly, is the
social media traffic those arriving via social media networks. Once you’ve understood the
differences between those four kinds, it is now time for you to determine which of those four are
comprising most of your traffic generation campaign. After you have determined the strongest
and weakest point, you can then make some changes and improvements for the betterment of
your website.

3. New Traffic Vs. Returning Traffic

One great way to know whether your website or blog is garnering attention is by keeping track of
your new traffic and returning traffic. If your returning traffic is higher than new, then more
likely, your recent traffic generation tactics are not working or maybe it could be that your
content is well-written and of high quality. If you’re getting more new visitors with few return
customers, then it may be because your website isn’t memorable or worthy enough to earn return
visitors.

4. Duration of stay on your website

The time a visitor spent on your website is the most accurate indicator of whether that visitor had
a good time on your website. Ideally, it is better if your visitors stay on your site for at least afew minutes.
If they only stay for a few seconds, then it could mean that your content is poor or that your website is hard to navigate.

5. Interactions per visit

Aside from the time spent by visitors on your website, it is also important to know what part of
your website made them stay, may it be for a couple of seconds or a few minutes. Determine the
pages that they visited and the number of pages they went through before leaving. Additionally,
know what links they clicked and if they filled out some forms. Keeping track of these aspects
will help you improve your site and eventually increase your conversions.

The post Top 5 Digital Marketing Metrics To Watch appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/top-5-digital-marketing-metrics-to-watch_1.html

Top 5 Digital Marketing Metrics To Watch

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

With the rapidly growing population in the digital world, many small and medium business
owners are now taking their business online. Apart from creating their own company website and
e-commerce store, they have also joined various social media networks, participated in online
forums to market their products, used email marketing and digital marketing tools, and so on.

However, there is one particular issue. While most of the businesses that have turned digital are
displaying growth, many are still yet to measure their progress. So long as their revenues are
high they no longer bother to know where the sales come from, and even more so the satisfaction
levels of their customers.

This one huge mistake can ultimately lead to your online business’ downfall. Not able to measure
your profess also means not knowing you’re doing are right or wrong. Tracking down digital marketing
metrics can help you ward off future mistakes all the while maximizing your efforts in areas that are
proven to be contributing factors to your success.

1. Total Website Visits

You may think that tracking the number of website visitors is something unimportant but it is
actually the only way to know the effectiveness of your traffic generation campaigns. If this
number is growing steadily, then that only means that your traffic strategies are working
properly. If you notice a sudden increase or baffling trough in your monthly visits, then that may
be a sign that something has remarkably changed. When that happens, it’s useful to review your
campaign.

2. Traffic from individual channels

There are four main traffic sources in digital marketing. First is the direct traffic coming from the
users who look for your brand directly in browsers. Another is organic traffic those that come
from search engines. Third is referral traffic coming via links on other side and lastly, is the
social media traffic those arriving via social media networks. Once you’ve understood the
differences between those four kinds, it is now time for you to determine which of those four are
comprising most of your traffic generation campaign. After you have determined the strongest
and weakest point, you can then make some changes and improvements for the betterment of
your website.

3. New Traffic Vs. Returning Traffic

One great way to know whether your website or blog is garnering attention is by keeping track of
your new traffic and returning traffic. If your returning traffic is higher than new, then more
likely, your recent traffic generation tactics are not working or maybe it could be that your
content is well-written and of high quality. If you’re getting more new visitors with few return
customers, then it may be because your website isn’t memorable or worthy enough to earn return
visitors.

4. Duration of stay on your website

The time a visitor spent on your website is the most accurate indicator of whether that visitor had
a good time on your website. Ideally, it is better if your visitors stay on your site for at least afew minutes.
If they only stay for a few seconds, then it could mean that your content is poor or that your website is hard to navigate.

5. Interactions per visit

Aside from the time spent by visitors on your website, it is also important to know what part of
your website made them stay, may it be for a couple of seconds or a few minutes. Determine the
pages that they visited and the number of pages they went through before leaving. Additionally,
know what links they clicked and if they filled out some forms. Keeping track of these aspects
will help you improve your site and eventually increase your conversions.

The post Top 5 Digital Marketing Metrics To Watch appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/top-5-digital-marketing-metrics-to-watch.html

4 Tips That Will Help You Become A Better Digital Marketer

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

The digital marketing industry has taken a drastic turn and all players are now in a fierce competition, hence, it is of paramount importance for you to keep your head on the game.

Whether you’re a newbie at digital marketing, at the peak of your career, or looking for ways to
improve your skills, here are four ways that will point you to the direction of a better digital marketing specialist.

1. Enroll in online marketing courses

There are so many online courses in digital marketing nowadays that majority of them are completely free. These courses will help you learn new skills, discover advanced methods, and widen your knowledge in the digital marketing. These are not only a great addition to your
credentials, but they can also help you in your daily tasks at work. For starters, you can head start with Google Academy for ads.

This course will teach you everything about Google AdWords and Analytics, and the principles of mobile site design and digital sales. If  you’re interested in learning more about SEO, you can take courses at SEMrush Academy. For inbound marketing, HubSpot Academy is an excellent choice. Both of which are free.

2. Ingest credible digital marketing resources

While taking online courses can be a great opportunity, it demands time and commitment. If you don’t have the luxury to offer such things, then there are micro learning opportunities that would make excellent alternatives. One way to embrace these opportunities is to take some time reading reputable industry publications like Search Engine Journal.

Experts in Las Vegas SEO Services

You can also follow industry leaders and experts in Las Vegas SEO services and PPC on Twitter if you have some spare time. Another way is to use Google Alerts for key terms, or you can keep track of the company blogs for big players like Facebook and Google. Doing those things will help you keep updated with the latest industry news and most importantly, allow you to be acquainted with innovative concepts and interesting conversation.

3. Be a content creator

Creating content helps a great deal in improving your digital marketing skills. If you keep on writing and talking about digital marketing, it will help you cultivate your own concepts and values and allow you to conduct research that will introduce you to new ideas. You can start by
creating and maintaining a personal blog or create articles for your company. You can also post your content or other relevant sources on social media and interact with other users.

4. Take some volunteer marketing works

If you want to magnify your horizons and make a difference, then there’s no better way to do it than volunteering. For instance, you can work as a volunteer in-house marketer in order to expose yourself to new industries or improve your current skills.

If your job is focused on one specific area like social, learning about paid ads at the same time is entirely possible with volunteer work. Moreover, the things you learned when you were volunteering can be very useful to your future clients and can lead you to networking opportunities, so it’s really worth the try and effort.

The post 4 Tips That Will Help You Become A Better Digital Marketer appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/11/4-tips-that-will-help-you-become-better_27.html

4 Tips That Will Help You Become A Better Digital Marketer

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

The digital marketing industry has taken a drastic turn and all players are now in a fierce
competition, hence, it is of paramount importance for you to keep your head on the game.
Whether you’re a newbie at digital marketing, at the peak of your career, or looking for ways to
improve your skills, here are four ways that will point you to the direction of a better digital
marketing specialist.

1. Enroll in online marketing courses

There are so many online courses in digital marketing nowadays that majority of them are
completely free. These courses will help you learn new skills, discover advanced methods, and
widen your knowledge in the digital marketing. These are not only a great addition to your
credentials, but they can also help you in your daily tasks at work. For starters, you can head start
with Google Academy for ads. This course will teach you everything about Google AdWords
and Analytics, and the principles of mobile site design and digital sales. If you’re interested in
learning more about SEO, you can take courses at SEMrush Academy. For inbound marketing,
HubSpot Academy is an excellent choice. Both of which are free.

2. Ingest credible digital marketing resources

While taking online courses can be a great opportunity, it demands time and commitment. If you
don’t have the luxury to offer such things, then there are micro learning opportunities that would
make excellent alternatives. One way to embrace these opportunities is to take some time reading
reputable industry publications like Search Engine Journal.

Experts in Las Vegas SEO Services

You can also follow industry leaders and experts in Las Vegas SEO services and PPC on Twitter if you have some spare time.
Another way is to use Google Alerts for key terms, or you can keep track of the company blogs for big players like
Facebook and Google. Doing those things will help you keep updated with the latest industry
news and most importantly, allow you to be acquainted with innovative concepts and interesting
conversation.

3. Be a content creator

Creating content helps a great deal in improving your digital marketing skills. If you keep on
writing and talking about digital marketing, it will help you cultivate your own concepts and
values and allow you to conduct research that will introduce you to new ideas. You can start by
creating and maintaining a personal blog or create articles for your company. You can also post
your content or other relevant sources on social media and interact with other users.

4. Take some volunteer marketing works

If you want to magnify your horizons and make a difference, then there’s no better way to do it
than volunteering. For instance, you can work as a volunteer in-house marketer in order to
expose yourself to new industries or improve your current skills.

If your job is focused on one specific area like social, learning about paid ads at the same time
is entirely possible with volunteer work. Moreover, the things you learned when you were
volunteering can be very useful to your future clients and can lead you to networking opportunities,
so it’s really worth the try and effort.

The post 4 Tips That Will Help You Become A Better Digital Marketer appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/11/4-tips-that-will-help-you-become-better.html

4 Digital Marketing Tips That Will Get Your Startup Running Smoothly

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

If you ask around, any startup owners will tell you that starting your own business will not be a
cakewalk. It takes more than just having ideas and plans mapped out perfectly in your head to
turn your startup to a fully-fledged company. Not to mention the time, money and effort you will
be investing. What’s more, you will be challenged on how to make your business profitable.

After which, the best step would be to build your brand or increase your exposure to the people,
and one of the most effective ways to do that is thru digital marketing.

Not only does digital marketing has the power to boost your online presence to the nth level, it
also enables your earnings to skyrocket. To know more about how you can use digital marketing
as your key to growing your startup, read on the four digital marketing components that you
should never miss out.

Social Media Platforms

Nowadays, if you want to look for a faster and easier way to reach out to a large number of
audience, you can start by using various social media channels. The widely popular and mostly
used networks are Facebook, Twitter, and Instagram. Just having a business profile from these
three social networking sites will drive more visitors and customers to your website. This is why
it is essential for you to build a social media profile based on a well-founded strategy. To further
boost your brand awareness, establish a business relationship with social media influencers. Take
advantage of such relationship because it will greatly help you in getting more leads and
conversions.

Also, make it a mission to often post something of value and engage with your
audience every day if you can because your efforts on social media marketing will be futile if
you fail to be consistent.

SEO

Search engine optimization, or as we know best as SEO, is another great way to manage and
improve your website’s online presence. With a regular SEO audit, you can find out and evaluate
how well your SEO efforts are responding to your website’s success so that you can know what
areas need more focusing and what needs to improve.

User Experience

If you really want to fully immerse yourself in the world of digital marketing, it’s best to first
know real well your target audience. You can do that by doing some research which includes
things like what are their likes and dislikes, what type of user experience they prefer, and then
from there, you can now create a digital marketing strategy based that will satisfy them. Another
tip is to connect with your audience emotionally thru your content, which in turn, enabling them
to engage with your values, your brand image, and ultimately, your products. In order to grant
your customer a great user experience, you must also take care of the basic configurations like
fast loading speed, smooth navigation, and efficient communication chatbots.

Video Marketing

Lastly, we have the video marketing, which is quickly progressing to be one of the most used
means of communicating with many successful brands. Aside from the popular video channel,
YouTube, you can also make use of Instagram Stories, Facebook Live and Snapchat Stories that
will help promote your brand thru videos. With video marketing, you can now have Question &

Answer events and tutorials that will provide valuable information about your brand and
products to your customers.

The post 4 Digital Marketing Tips That Will Get Your Startup Running Smoothly appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/11/4-digital-marketing-tips-that-will-get_62.html

4 Digital Marketing Tips That Will Get Your Startup Running Smoothly

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

If you ask around, any startup owners will tell you that starting your own business will not be a cakewalk. It takes more than just having ideas and plans mapped out perfectly in your head to turn your startup to…

The post 4 Digital Marketing Tips That Will Get Your Startup Running Smoothly appeared first on Bobs SEO Las Vegas.

https://www.bobsseo.net/4-digital-marketing-tips-that-will-get-your-startup-running-smoothly/

source http://lasvegasseoguru.blogspot.com/2018/11/4-digital-marketing-tips-that-will-get_23.html

4 Digital Marketing Tips That Will Get Your Startup Running Smoothly

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

If you ask around, any startup owners will tell you that starting your own business will not be a
cakewalk. It takes more than just having ideas and plans mapped out perfectly in your head to
turn your startup to a fully-fledged company. Not to mention the time, money and effort you will
be investing. What’s more, you will be challenged on how to make your business profitable.

After which, the best step would be to build your brand or increase your exposure to the people,
and one of the most effective ways to do that is thru digital marketing.

Not only does digital marketing has the power to boost your online presence to the nth level, it
also enables your earnings to skyrocket. To know more about how you can use digital marketing
as your key to growing your startup, read on the four digital marketing components that you
should never miss out.

Social Media Platforms

Nowadays, if you want to look for a faster and easier way to reach out to a large number of
audience, you can start by using various social media channels. The widely popular and mostly
used networks are Facebook, Twitter, and Instagram. Just having a business profile from these
three social networking sites will drive more visitors and customers to your website. This is why
it is essential for you to build a social media profile based on a well-founded strategy. To further
boost your brand awareness, establish a business relationship with social media influencers. Take
advantage of such relationship because it will greatly help you in getting more leads and
conversions.

Also, make it a mission to often post something of value and engage with your
audience every day if you can because your efforts on social media marketing will be futile if
you fail to be consistent.

SEO

Search engine optimization, or as we know best as SEO, is another great way to manage and
improve your website’s online presence. With a regular SEO audit, you can find out and evaluate
how well your SEO efforts are responding to your website’s success so that you can know what
areas need more focusing and what needs to improve.

User Experience

If you really want to fully immerse yourself in the world of digital marketing, it’s best to first
know real well your target audience. You can do that by doing some research which includes
things like what are their likes and dislikes, what type of user experience they prefer, and then
from there, you can now create a digital marketing strategy based that will satisfy them. Another
tip is to connect with your audience emotionally thru your content, which in turn, enabling them
to engage with your values, your brand image, and ultimately, your products. In order to grant
your customer a great user experience, you must also take care of the basic configurations like
fast loading speed, smooth navigation, and efficient communication chatbots.

Video Marketing

Lastly, we have the video marketing, which is quickly progressing to be one of the most used
means of communicating with many successful brands. Aside from the popular video channel,
YouTube, you can also make use of Instagram Stories, Facebook Live and Snapchat Stories that
will help promote your brand thru videos. With video marketing, you can now have Question &

Answer events and tutorials that will provide valuable information about your brand and
products to your customers.

The post 4 Digital Marketing Tips That Will Get Your Startup Running Smoothly appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/11/4-digital-marketing-tips-that-will-get.html

Today, creating a fancy-looking website is no more sufficient especially if no person sees it.

Integrating SEO With Customer Experience For Increased Rankings

Today, creating a fancy-looking site is no longer enough especially if nobody sees it. The once thought about flimsy things like web content and also off-page SEO are currently thought about huge key players in addition to user experience.

Given that online search engine formulas have developed in lavish means over the years, their capacity to comprehend what customers like as well as what they do not such as have additionally heightened. Now, Google has highly
insisted that individual layout performances such as page loading speed as well as receptive layout directlyinfluences SEO.

For instance, if your site is choking up, it will certainly cause inadequate customer experience, therefore leading to a low ranking. Of course, keyword optimization and the like are still necessary, however it's far more about the general online experience, whether it has to do with simplicity of use, high quality of the material, and also website navigation.

Therefore, we are currently entrusted the large question of how to satisfy both the customer experience and also Search Engine Optimization aspects without jeopardizing the other?

User Paths

One of your site's goal should be to permit individuals to achieve their search intent when they enter your site. In order to do that, you can place growing courses and activity products (i.e., call-to-.
activity buttons) that are easy and easy to follow. If you can show that a user's intent is.

optimized can improve your site's effectiveness, after that opportunities are your site will reveal on higher.
online search engine results page.

Site Structure.

Internet spiders function in aiding define search algorithms by indexing material and also returning it.
to internet search engine. If your website has an excellent framework, after that the easier for crawlers to gain access to as well as.

index your content.

Gone are the days where you need to make use of old internet styles like Flash and.
Javascript since now modern styles such as XHTML and also CSS take precedence.

Links.

Easy to navigate and adaptability top qualities are essential in the individual experience as long as the.

framework your Links matter to those concealed spiders analyzing your website. Key words that. have Links are not considered as black hat strategies so it is best to incorporate them for spiders. to identify easily. In general, the a lot more comprehensive as well as precise your URLs are, then the better.

Site Rate.

A site rate is not considered as one of the standards in calculating its ranking. When a customer discovered. your internet site with a natural search and after that returned to internet search engine results web pages a couple of. minutes later on, it will certainly still be the grabbed by internet search engine. Also, having a slow web page. speed likewise indicates online search engine can't creep as lots of web pages, which subsequently, impacting those.
indexes.

Functionality Testing.

Maintaining and also enhancing your SEO ranking suggests considering the usability of your website.
Fortunately, it does not take plenty of time to perform it specifically if you're simply targeting on one.
purpose each time. Inquiries like does your site work and just how is it doing based on the.
user experience are two things that need to be taken into consideration.

Poor Navigation Issues.

You need to additionally deal with bad navigating or website structures as soon as you can to prevent harming.
your Search Engine Optimization position.

Finally, you must also prevent having outdated or broken links that can place a hamper on your Search Engine Optimization score,.
something that could more than likely happen when your web site has actually not undergone a normal functionality screening in.
a while.

source http://lasvegasseoguru.blogspot.com/2018/11/today-creating-fancy-looking-website-is.html

Combining SEO With User Experience For Increased Rankings

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Today, creating a fancy-looking website is no longer enough especially if no one sees it. The
once considered flimsy things like content and off-page SEO are now considered big key players
along with user experience.

Since search engine algorithms have evolved in extravagant ways over the years, their ability to
understand what users like and what they do not like have also heightened. Now, Google has strongly
insisted that user design functionalities such as page loading speed and responsive design directly
affects SEO.

For instance, if your website is performing poorly, it will result in poor user experience, thus leading
to a low ranking. Of course, keyword optimization and the like are still essential, but it’s much more
about the overall online experience, whether it’s about ease of use, quality of the content, and site navigation.
And so, we are now left with the big question of how to satisfy both the user experience and SEO
aspects without compromising the other?

User Paths

One of your website’s goal must be to allow users to accomplish their search intent when they
enter your website. In order to do that, you can place planting paths and action items (i.e., call-to-
action buttons) that are simple and easy to follow. If you could prove that a user’s intent is
optimized can improve your site’s efficiency, then chances are your website will show on higher
search engine results page.

Site Structure

Web crawlers function in helping define search algorithms by indexing content and returning it
to search engines. If your website has a good structure, then the easier for crawlers to access and
index your content. Gone are the days where you have to use old web formats like Flash and
Javascript because now modern formats such as XHTML and CSS take precedence.

URLs

Easy to navigate and flexibility qualities are essential in the user experience as much as the
structure your URLs matter to those hidden crawlers examining your website. Keywords that
contain URLs are not considered as black hat tactics so it is best to incorporate them for crawlers
to recognize easily. In general, the more detailed and accurate your URLs are, then the better.

Site Speed

A site speed is not considered as one of the criteria in calculating its ranking. When a user found
your website through an organic search and then returned to search engine results pages a few
moments later, it will still be the picked up by search engines. Also, having a slow page
speed also means search engines can’t crawl as many pages, which in turn, affecting those
indexes.

Usability Testing

Maintaining and improving your Las Vegas SEO ranking means taking into account the usability of your website.
Fortunately, it doesn’t take plenty of time to perform it especially if you’re just targeting on one
objective at a time. Questions like does your website work and how is it performing based on the
user experience are two things that must be considered.

Poor Navigation Matters

You should also fix poor navigation or website structures as soon as you can to avoid harming
your SEO ranking.

Finally, you must also avoid having outdated or broken links that could put a hamper on your SEO score,
something that could most likely happen when your website has not undergone a regular usability testing in
a while.

The post Combining SEO With User Experience For Increased Rankings appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/11/combining-seo-with-user-experience-for_42.html

Combining SEO With User Experience For Increased Rankings

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Today, creating a fancy-looking website is no longer enough especially if no one sees it. The
once considered flimsy things like content and off-page SEO are now considered big key players
along with user experience.

Since search engine algorithms have evolved in extravagant ways over the years, their ability to
understand what users like and what they do not like have also heightened. Now, Google has strongly
insisted that user design functionalities such as page loading speed and responsive design directly
affects SEO.

For instance, if your website is performing poorly, it will result in poor user experience, thus leading
to a low ranking. Of course, keyword optimization and the like are still essential, but it’s much more
about the overall online experience, whether it’s about ease of use, quality of the content, and site navigation.
And so, we are now left with the big question of how to satisfy both the user experience and SEO
aspects without compromising the other?

User Paths

One of your website’s goal must be to allow users to accomplish their search intent when they
enter your website. In order to do that, you can place planting paths and action items (i.e., call-to-
action buttons) that are simple and easy to follow. If you could prove that a user’s intent is
optimized can improve your site’s efficiency, then chances are your website will show on higher
search engine results page.

Site Structure

Web crawlers function in helping define search algorithms by indexing content and returning it
to search engines. If your website has a good structure, then the easier for crawlers to access and
index your content. Gone are the days where you have to use old web formats like Flash and
Javascript because now modern formats such as XHTML and CSS take precedence.

URLs

Easy to navigate and flexibility qualities are essential in the user experience as much as the
structure your URLs matter to those hidden crawlers examining your website. Keywords that
contain URLs are not considered as black hat tactics so it is best to incorporate them for crawlers
to recognize easily. In general, the more detailed and accurate your URLs are, then the better.

Site Speed

A site speed is not considered as one of the criteria in calculating its ranking. When a user found
your website through an organic search and then returned to search engine results pages a few
moments later, it will still be the picked up by search engines. Also, having a slow page
speed also means search engines can’t crawl as many pages, which in turn, affecting those
indexes.

Usability Testing

Maintaining and improving your Las Vegas SEO ranking means taking into account the usability of your website.
Fortunately, it doesn’t take plenty of time to perform it especially if you’re just targeting on one
objective at a time. Questions like does your website work and how is it performing based on the
user experience are two things that must be considered.

Poor Navigation Matters

You should also fix poor navigation or website structures as soon as you can to avoid harming
your SEO ranking.

Finally, you must also avoid having outdated or broken links that could put a hamper on your SEO score,
something that could most likely happen when your website has not undergone a regular usability testing in
a while.

The post Combining SEO With User Experience For Increased Rankings appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/11/combining-seo-with-user-experience-for_21.html

Combining SEO With User Experience For Increased Rankings

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Today, creating a fancy-looking website is no longer enough especially if no one sees it. The once considered flimsy things like content and off-page SEO are now considered big key players along with user experience. Since search engine algorithms have…

The post Combining SEO With User Experience For Increased Rankings appeared first on Bobs SEO Las Vegas.

https://www.bobsseo.net/combining-seo-with-user-experience-for-increased-rankings/

source http://lasvegasseoguru.blogspot.com/2018/11/combining-seo-with-user-experience-for.html

Budgeting For Your Small Business

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Business entails money and money needs some serious management especially if it involves lots of it, so it is important to make sure that your money is to be invested in something of value and that it will sure to…

The post Budgeting For Your Small Business appeared first on Bobs SEO Las Vegas.

https://www.bobsseo.net/budgeting-for-your-small-business/

source http://lasvegasseoguru.blogspot.com/2018/11/budgeting-for-your-small-business.html

Telltale Signs That It Time To Get A Small Business Loan

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Small business loans are a great choice not only for small business owners who want to expand their business but also to those who are in situations that require extra funding to keep their business running without any problems. Nevertheless,…

The post Telltale Signs That It’s Time To Get A Small Business Loan appeared first on Bobs SEO Las Vegas.

https://www.bobsseo.net/telltale-signs-that-its-time-to-get-a-small-business-loan/

source http://lasvegasseoguru.blogspot.com/2018/11/telltale-signs-that-it-time-to-get.html

6 Things Every Startup Small Business Needs To Pay Attention To In Order To Become Successful

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Ever since technology has evolved in so many ways, starting a business is becoming easier as time goes by. In fact, almost everything you want is accessible with the help of technology. Now, most of the challenges that come with…

The post 6 Things Every Startup Small Business Needs To Pay Attention To In Order To Become Successful appeared first on Bobs SEO Las Vegas.

https://www.bobsseo.net/6-things-every-startup-small-business-needs-to-pay-attention-to-in-order-to-become-successful/

source http://lasvegasseoguru.blogspot.com/2018/11/6-things-every-startup-small-business_20.html

The Benefits Of Social Network To Small Businesses

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Social network is known as the various activities that are a blend of technology and social interaction. In other words, it involves people having discussions over the internet. With the changes in our technology comes evolution of how people communicate…

The post The Benefits Of Social Network To Small Businesses appeared first on Bobs SEO Las Vegas.

https://www.bobsseo.net/the-benefits-of-social-network-to-small-businesses/

source http://lasvegasseoguru.blogspot.com/2018/11/the-benefits-of-social-network-to-small_20.html

Does Your Business Need Online Storage?

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

If you’re in charge of managing the information technology operations of small businesses, you’ve probably heard a couple of times on how cloud computing has benefited much businesses by significantly reducing their operating costs. In all honestly, cloud computing has…

The post Does Your Business Need Online Storage? appeared first on Bobs SEO Las Vegas.

https://www.bobsseo.net/does-your-business-need-online-storage/

source http://lasvegasseoguru.blogspot.com/2018/11/does-your-business-need-online-storage_20.html

3 Useful Tools For Your E-Commerce Business

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

We can’t stress it enough that internet is becoming one of the most influential inventions of all times. It has made drastic changes to the ways people live and the things that are now made easier than it ever was…

The post 3 Useful Tools For Your E-Commerce Business appeared first on Bobs SEO Las Vegas.

https://www.bobsseo.net/3-useful-tools-for-your-e-commerce-business/

source http://lasvegasseoguru.blogspot.com/2018/11/3-useful-tools-for-your-e-commerce_20.html

How To Start Building A Successful E-Commerce Business

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Lay down all your ideas and plans to the table now! Making money through the internet is a widely known fact today. One way to make tons of money on the internet is by starting an e-commerce business considering the…

The post How To Start Building A Successful E-Commerce Business appeared first on Bobs SEO Las Vegas.

https://www.bobsseo.net/how-to-start-building-a-successful-e-commerce-business/

source http://lasvegasseoguru.blogspot.com/2018/11/how-to-start-building-successful-e_20.html

3 Things That Will Change The Course Of Your Small Business

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Are you planning soon to start a small business, or perhaps, you’ve recently launched your small business? Well, it doesn’t matter really which is which because either way keeping your small business more efficient is made easier with various business-related…

The post 3 Things That Will Change The Course Of Your Small Business appeared first on Bobs SEO Las Vegas.

https://www.bobsseo.net/3-things-that-will-change-the-course-of-your-small-business/

source http://lasvegasseoguru.blogspot.com/2018/11/3-things-that-will-change-course-of_20.html

What Makes Search Engine Optimization A Must Have Digital Marketing Service For Every Website

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Having a professional SEO service working on your website allows you to achieve high ranking in results pages. Not only that but it also helps you get more users to visit your website. Anyone involved in the digital marketing world…

The post What Makes Search Engine Optimization A Must Have Digital Marketing Service For Every Website appeared first on Bobs SEO Las Vegas.

https://www.bobsseo.net/what-makes-search-engine-optimization-a-must-have-digital-marketing-service-for-every-website/

source http://lasvegasseoguru.blogspot.com/2018/11/what-makes-search-engine-optimization_20.html

4 Ways To Improve Local SEO

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Many marketers and business owners have testified how local SEO has not been an easy feat to take. Well, it is not really because of their lack of efforts, but more on their lack of knowledge on where to put…

The post 4 Ways To Improve Local SEO appeared first on Bobs SEO Las Vegas.

https://www.bobsseo.net/4-ways-to-improve-local-seo/

source http://lasvegasseoguru.blogspot.com/2018/11/4-ways-to-improve-local-seo_20.html

4 Ways To Improve Local SEO

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Many marketers and business owners have testified how local SEO has not been an easy feat to
take. Well, it is not really because of their lack of efforts, but more on their lack of knowledge on
where to put their efforts. On that note, this article will be discussing some tips to help you
improve your local SEO. Also, it’s worth mentioning the fact that having a physical location can
be your greatest advantage while you are implementing your local SEO practices.

What is local SEO?

Have you ever noticed in your search results pages that there is a top listing of companies or
businesses together with a Google map—in the case of Google search engine—and a five star
ranking at that? If you have, then you’ve witnessed what I am referring to as the local SEO.
While you may not be on the top positions of search results that are seen all over the world for
certain keywords, showing up as one of the top ranking sites in your local place will still give
your business a competitive edge, most especially if you’re targeting to be the number one in
your locality. Below are some ways that will provide a solid foundation for your local SEO.

1. Be a member of Google My Business

If you want to take over the local results in Google rankings, then you must consider submitting
your business to be part of Google My Business. Once you have been approved, your Google My
Business page will contain your business’ basic information including working hours, contact
number, your address shown on Google maps, and search results. In addition, you can also put
pictures and other media content in your business profile so that people can get to know your
business better.

2. Next is to enter your top local directories

Getting your business a Google My Business page is only a start because your next step would
be to submit your business to another entry, which is the top local directories. You must know
that directory services can be acquired for free as well as premium. If you choose free directory
services, then expect a waiting phase meaning you have to wait some time until your directory
submission gets moderated then approved by service moderators. As for the premium service,
there will be a submission fee for your entry.

3. Pay close attention to customer reviews

More often than not, services that accept local business entry submissions are accompanied with
an option to your customers and viewers that will allow them to write reviews about your
business. While review matter, it is important to know that a large volume of reviews won’t get
your ranking rise up in your local listing. Instead, Google algorithms will weigh in your positive
and negative reviews meaning if you have 15 positive reviews and 2 negative ones, then you will
be ranked higher over a competitor who has 20 positive reviews and 6 negative reviews. Hence,
you have to ensure that you are offering quality products and excellent customer service to your
customers. Lastly, train your customer support specialist to handle customer reviews in a
professional manner.

4. On-site optimization also plays a huge role

Once you have accomplished the first three steps, now, the last—but certainly not the
least—thing to do is to optimize your website in such a way that you can attract valuable local
traffic. Some of the important key players in on-site optimization are keywords, title tags, and
website structure, so work on improving those along with the other components.

The post 4 Ways To Improve Local SEO appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/11/4-ways-to-improve-local-seo_19.html

4 Ways To Improve Local SEO

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Many marketers and business owners have testified how local SEO has not been an easy feat to
take. Well, it is not really because of their lack of efforts, but more on their lack of knowledge on
where to put their efforts. On that note, this article will be discussing some tips to help you
improve your local SEO. Also, it’s worth mentioning the fact that having a physical location can
be your greatest advantage while you are implementing your local SEO practices.

What is local SEO?

Have you ever noticed in your search results pages that there is a top listing of companies or
businesses together with a Google map—in the case of Google search engine—and a five star
ranking at that? If you have, then you’ve witnessed what I am referring to as the local SEO.
While you may not be on the top positions of search results that are seen all over the world for
certain keywords, showing up as one of the top ranking sites in your local place will still give
your business a competitive edge, most especially if you’re targeting to be the number one in
your locality. Below are some ways that will provide a solid foundation for your local SEO.

1. Be a member of Google My Business

If you want to take over the local results in Google rankings, then you must consider submitting
your business to be part of Google My Business. Once you have been approved, your Google My
Business page will contain your business’ basic information including working hours, contact
number, your address shown on Google maps, and search results. In addition, you can also put
pictures and other media content in your business profile so that people can get to know your
business better.

2. Next is to enter your top local directories

Getting your business a Google My Business page is only a start because your next step would
be to submit your business to another entry, which is the top local directories. You must know
that directory services can be acquired for free as well as premium. If you choose free directory
services, then expect a waiting phase meaning you have to wait some time until your directory
submission gets moderated then approved by service moderators. As for the premium service,
there will be a submission fee for your entry.

3. Pay close attention to customer reviews

More often than not, services that accept local business entry submissions are accompanied with
an option to your customers and viewers that will allow them to write reviews about your
business. While review matter, it is important to know that a large volume of reviews won’t get
your ranking rise up in your local listing. Instead, Google algorithms will weigh in your positive
and negative reviews meaning if you have 15 positive reviews and 2 negative ones, then you will
be ranked higher over a competitor who has 20 positive reviews and 6 negative reviews. Hence,
you have to ensure that you are offering quality products and excellent customer service to your
customers. Lastly, train your customer support specialist to handle customer reviews in a
professional manner.

4. On-site optimization also plays a huge role

Once you have accomplished the first three steps, now, the last—but certainly not the
least—thing to do is to optimize your website in such a way that you can attract valuable local
traffic. Some of the important key players in on-site optimization are keywords, title tags, and
website structure, so work on improving those along with the other components.

The post 4 Ways To Improve Local SEO appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/11/4-ways-to-improve-local-seo.html

What Makes Search Engine Optimization A Must Have Digital Marketing Service For Every Website

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Having a professional SEO service working on your website allows you to achieve high ranking
in results pages. Not only that but it also helps you get more users to visit your website. Anyone
involved in the digital marketing world knows that SEO went through so many changes in the
past few years and such changes involve those of search tool algorithms. When you are
considering seeking the service of an SEO company, you must be extra careful in choosing an
SEO professional expert who has enough knowledge and experience when it comes to SEO
promotion. The kind of SEO strategies you have and how they will be implemented will
determine if the SEO service can get your website listed on results pages. This kind of services
usually kicks off with keyword analysis.

Additionally, 200 keywords and phrases ore more are being identified in the keyword analysis
process. Your web pages will also be optimized for different keywords in accordance with the
number of searches, competition, and profitability. In every niche, there are keywords that are
highly competent while some are being overlooked. The disregarded keywords—usually the long
tail ones—have a high potential of getting you targeted traffic and profits. In picking an
optimization service, it is critical to hire one that has expertise in keyword research and has a
good reputation for optimizing websites for targeted keywords. Remember that SEO
optimization is an ongoing process meaning it occurs with continuous keyword research, traffic
analysis, and creating quality content with search-friendly keywords. Moreover, your website
design also plays an important role in SEO.

Aside from keywords, another important aspect is the cost. Needless to say, an optimized
website costs more than one that is not SEO optimized since the former involves recurring costs
like maintenance and tracking results. The decision alone on whether to invest in SEO or not can
impact any business because ultimately, the fundamental factor of thriving in a technology-
driven world rely heavily on the kind of online marketing strategies that a business has. On a
positive note, many optimization companies offer budget-friendly packages and payment models
making it easier on the part of business owners.

It goes without saying that websites which load faster and have a simple design will come out
winning. Poor site navigation, superficial content, broken links, and disorderly design are just
some of the factors that will negatively affect the performance of your website in the eyes of the
search engines. When hiring someone to optimize your website, make sure the SEO company
you have chosen has wide knowledge about the best SEO practices. Imagine if search engines
have not become this advanced and smart, then online business wouldn’t have gotten this far
when it comes to worldwide popularity.

A worthy SEO consultant knows how to configure your site in such a way that search engines
can immediately recognize that your website is what the users are looking for. Now that the web is
packed with thousands of websites, it has become even difficult for a webmaster to get a website
to appear in search terms in engines. Thus, it is important for you to determine a professional
SEO company that has what it takes to tell search engines that your website is the most relevant one.

The post What Makes Search Engine Optimization A Must Have Digital Marketing Service For Every Website appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/11/what-makes-search-engine-optimization_19.html