4 Online Marketing Courses For Your Business

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Doesn’t matter whether you’re putting up a new business or just simply looking for things you can do to increase your brand presence because establishing a name on the market—not to mention, be on top of SERP’s) is not as easy as you may think. With the internet, you would think that the whole world is basically at your fingertips. However, it doesn’t negate the fact that online marketing is not just something you can build overnight.

Nevertheless, do not give up after knowing this because there are a lot of ways you can take to get your name out to the public. If you’re not fond of social media platforms, that’s nothing to worry over because our business online presence won’t suffer. Check out these four online marketing classes that will enhance your marketing strategy, help you gain new skills and lead your business to success.

1. The Lifetime MBA Bootcamp Bundle

This online boot camp will tackle the basic fundamentals that were taught in business schools minus the expensive tuition. You can take on up to seven courses wherein you can learn a whole bunch of business skills and techniques. What’s more, you can take the class whenever is convenient on your part while you stay cozy in the comfort of your home.

2. The Complete Startup Toolkit Bundle

With its 23 courses to choose from and 14 apps to explore, this toolkit bundle will teach you almost anything that you want to learn when running your business. Whether you’re thinking into creating a professional-looking website, or you want to get your business of the ground, this bundle will have the answers you are looking for.

3. The Complete MailChimp Email Marketing Course

If your business ran without using a marketing newsletter, then you may want to think again. Maybe you just aren’t aware but email newsletters are one of the easiest and simplest ways that you can do to attract loyal customers to your business which leads us to this particular course where it will teach you just that. In this email marketing class, things such as creating A/B split test campaigns and making opt and signup forums with MailChimp, learning how to market and earn profit from your growing email list and learning how to build hyper-segmented email lists are just some of the few very useful marketing skills that you can pick from this course.

4. Smart Marketing With Price Psychology

As business owners, we all know how difficult it can to be to get people to buy anything especially if it’s sold online. It is mainly because of the hassle and scare of divulging their credit/debit card information to the internet where there lies many frauds and shady businesses. Through this marketing course, it will help you improve your success in online marketing by learning how to use fundamental psychological pricing research. The lecture will run for three hours and will tackle about the proper way in pricing your product or services in order to maximize your revenues, how to implement various promotions that will entice a lot of customers and lastly, this course will help you understand the consumers’ end in prices.

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4 SEO Mistakes That Anyone Can Make

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Making a mistake here and there is normal in the Search Engine Optimization world. In fact, whether you’re a newbie or a veteran, none of that matters because even the smartest people in the SEO industry have made dumb mistakes. Well, everyone practically makes mistakes, but you may want to know the 4 SEO common mistakes that most people do so that you can learn how to avoid them. You never know, you may have committed some of them without you knowing.

1. The misguided notion of thinking bots are above humans.

Even after putting behind those days where tricking search engines and chasing algorithms were the best ways to go with SEO, there are still people who think that bots or search engine algorithms are way above human beings. This kind of mindset gives birth to keyword cramming, specific content length, and other hopeless strategies.

Putting bots above humans is not fruitful in today’s environment especially in SEO. This is because impressing and pleasing your visitors are what everyone needs to rank well. And by this, I mean that having a user-friendly website that offers an outstanding user experience coupled with smooth navigation and well-written and informative content.  You need to satisfy your visitors for them to buy your products or services, or otherwise, there’s no use in putting effort to rank your site higher, right?

2. Not able to recognize what are the real key performance indicators.

Back in the days where selling advertisements on websites were rampant, most people mistook the “hits” for page view, which we all know now is wrong. In truth, there are several aspects that are considered as additional hits, that’s why an unreasonably high perception of traffic volume was created. However, in today’s time, “hits” can no longer be tracked down, rather, in its places are other uncertain metrics such as inbound links, follower count, and likes.

But what does it take for a metric to be considered a valuable key performance indicator (KPI)? One key indicator is that any metric must be relevant and useful in the context of your business goals. Your KPIs must be able to meet your objective and are something that is greatly related to your business goals.

3. Failure to carry out an accurate performance tracking

If you don’t have even an inkling on how your website is performing, then how else will you know whether what your campaign is effective, how far you’ve come, or what areas need some fixing or eliminating? Believe it or not, many marketers rely more on their gut instinct instead of doing an actual performance tracking. Although I can’t fault them for doing that because true, instincts have proven its value to use, but your instincts aren’t always right, let alone accurate. Considering the kind of world we live on today, there’s basically an internet tool for anything especially in tracing your website’s performance.

4. Heeding advice from uncertain sources

Perhaps one of the great and bad things about the internet is that information last forever. Over the last 20 years or so, SEO has come a long way. Being involved in the SEO world means you be able to distinguish the trusted sources and those that are not. To be on the top or to simply rank your site a little higher will require you to always learn a thing or two from various prominent sources since search engine optimization will continue to evolve in the years to come.

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Blog

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Taking Your Las Vegas SEO To The Next Level

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Who wouldn’t want to level up their SEO to some extent, right? Nowadays, our online marketing world has revolved around SEO so it is important for us to have a SERP tracker and a trustworthy one, that is.

SEO in Las Vegas note with drink

Las Vegas SEO Campaign Tracking

Tracking your Las Vegas SEO results used to be simply done manually, however, today, it can be very costly to do so. Another problem aside from its being expensive it that it can be very difficult and you could easily obtain false information if you are not careful. There are three ways for you to get your SEO to the next level. Read on to know further about the this.

1. White Label

When ranking your SEO reports, White Label will give you a great service. By ranking your reports, it will keep your clients engaged and you’re way of telling them what is the status of their campaign. Also, in showing information to your clients, it is essential that whatever you show them are in-depth and accurate. By doing this, this will help you make your clients come back to you. Some say “A happy wife is a happy life” but for your case, you would have “Happy clients is a happy life.” So keep your clients happy by letting them succeed in their SEO endeavors and you will see your business soar higher too.

Some few advantages of having the White Label are as follows;

• You have the option to add your logo and brand information to the report.
• Your reports can be modified.
• Sending reports to your clients via email is available.
• You can have shared reports and link URLs to make it seem like it is associated with your brand.
• MyRanks, a White Label application will carry your brand logo on it.

 

2. Ranking Discovery Tool

This ranking tool will help you look up a website and display up to 100 of their hidden keywords that rank with that website. Because these keywords are already ranking by the time you see them, it makes your job easier to rank them in higher positions. Hence, you could gain a lot of paying customers through this tool. Lastly, you can use it to find keywords in any niche that you want to look at, maximize keywords, and boost the conversion of viewers to your clients’ websites.

 

3. Pro Rank Tracker

When tracking mobile and local rankings, you absolutely need a SERP tracker, otherwise, it is impossible. For you to do this manually, there are several factors involved. There might be cases that you are able to get information, but you cannot find all rank listing information manually.In order for you to track local and mobile rank lists, you can best go with Pro Rank Tracker (PRT). The PRT enables you to track local rankings on various sites in Google, Yahoo, Bing, YouTube, and all Amazon local sites. This is a really great advantage for you because it will let you know what areas are you topping and what areas need some improvement.

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Liked on YouTube: What is Click Fraud?

What is Click Fraud?
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Liked on YouTube: The Importance of Organic SEO

The Importance of Organic SEO
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Surpassing the Competition with SEO

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

By now, SEO is deemed to make small business owners create a better website in more ways than one that could rank higher in search engines. For small business owners, SEO is your key to create a strong online presence that will allow you to get ahead of the competition while attracting more customers to avail of your products and services. Together with the increase in customers comes the surge in conversion rates, which is always a good thing for every website owners.

Regardless of the name, SEO actually focuses more on the user themselves rather than just the search engines alone. By implementing great on-page SEO strategies, it doesn’t just enhance the experience of your user, but it will also benefit you as the business owner and your business itself. SEO will help you create brand awareness for your business. This due to the fact that most users tend to trust the sites that are on the first few pages of the SERP’s, most especially those on the very first page. These are just “introductory” reasons why having great SEO techniques will take your business to the level and help you beat your competitors.

1. SEO is for long-term

Compare to the traditional advertisements that will only benefit you for a short period, SEO, on the other hand, will continue to grace the internet world with its presence on SERPs for a long period of time even if you’re finished with your campaign. For you to see better results, make it a mission to maintain your SEO campaign or further develop it if necessary. However, don’t worry too much because taking your eyes and hands off your computer won’t make you lose your ranking over just the course of the night.

2. SEO is cost-effective

Contrary to the common beliefs of many small business owners, SEO is not that expensive. Yes, you have to hire an expert if you yourself do not know how to do it, but this can be a great investment for your business if done properly. If you are still worried about your monetary gains concerning SEO, you can opt to use pay-on-results SEO.

3. SEO helps you monitor your online publicity

Launching your business online will eventually make its way to various customers and will soon create conversations, remarks, or forums about your business. Having an SEO campaign will help you assist your customers by providing verified information about your business whenever they search for you. Getting your website optimized for search engines will also let you know what your customers are saying about your business.

4. SEO lets you be on the same line with the experts

Just because your business is only small does not necessarily mean that you won’t be able to compete with the “connoisseurs.” With SEO, you can do exactly that by taking advantage of the internet and other online marketing tools. You can even go as far as drawing customers to your brand and away from those reputable brands. Just narrow down your target market and combine it with SEO, that way you can be able to compete with the connoisseurs.

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SEO Strategy: 5 Don’ts In Keyword Research

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For business marketers, it is a common fact in their world that in creating their keywords they are to focus on what their business is offering and how they want to be known for to the market. This is a good strategy for every business websites, however, it lacks another important element in order to make your strategy a best one. Good keywords should not just revolve around the business, but rather, it also has to emphasize on the targeted customer. Combine the business marketer and searchers’ perspective, and you’d never go wrong with that SEO strategy.

While marketers cannot accurately predict the exact words every searcher will use when looking for products and services, they will have to use their creativity and foresight in coming up with good keywords. Read on to know more about the don’ts when choosing your keywords.

1. Do NOT pick single word phrase.

If you want to rank for a set of specific keywords in your industry, choosing single word phrases is absolutely NOT your way to go. Why? Because although these will bring you much traffic, your conversions will be fewer since most of the traffic is untargeted. In most cases, when someone refines his/her query, they usually add words before or after the phrase they have entered. Therefore, aside from your keyword traffic generated, you should also pay attention to your ROI.

2. Do NOT use broad phrases.

Yes, single keywords can potentially increase your conversion rates, but, that is not the case with broad phrases. Instead of helping you improve your rank, it will only drag you down and mess up your SEO strategy. From the word broad itself, broad phrases are surrounded by ambiguity and will only create confusion as to what your business is ranking for. Understand first what your desired phrase really means and if it coincides with what your targeted customers are looking for then the better. There are two ways that you can avoid this mistake because you may be aware of this one but you’re unconsciously committing this. You could just do a keyword research and take note of what your search engine is showing you when you search for your keywords. Also, don’t forget to consider the terms suggested after you’ve hit search or enter button.

3. Do NOT go for highly competitive phrases.

In keyword research, you don’t need to go head-to-head with your competitors. Although several business marketers are into competitive phrases because they have high search numbers, some just don’t see what the hype is all about. It’s because these kinds of phrases, albeit attractive and tempting, will require you to used up a lot of your money. What’s more, your chances of ranking is not a guarantee despite the huge money you’ve spent on it due to the ruthless competition.

For you to still achieve great results, you can use some of the competitive phrases but the focal point of your keyword strategy has to be on the not-so-competitive phrases. There are many good keywords out there that are not as competitive but can still help you rank well.

4. Do NOT use non-geo phrases.

If your business is more specific to a certain geographical location, then stick to the keywords that are relevant to those places. Do not waste your time and effort by using non-geo phrases because those won’t gain you customers at all.

5. Do NOT use your competitor’s brand names

There’s no use for you to optimize for your competitor’s phrases when consumers are most likely drawn to your brands and not that of your rivals. To further build your brand, create an authoritative page and display your brand in a good light.

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