Online Marketing Lesson 101: How A Digital Marketing Agency Helps Your Business

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Gone are the days where we used to rely on newspaper print ads, flyers, and other methods of traditional marketing because in its place is the digital marketing which basically revolves around marketing a business through the internet. Digital marketing’s main goal is to reach out to an expansive number of consumers and such is only possible with online-based marketing. If you think that your business is somehow lacking in the marketing department and needs do some brand building, then your best way is to go with a digital marketing agency that will help you do just that and other more beneficial marketing tools.

Building Your Business’ Online Presence and Brand

A great digital agency will work on building an online presence with a substance and character not only for your business but also to your brand as well. The professional/s sent by a good digital marketing firm should be able to come up with solid strategies that will allow a more interactive engagement with your customers to establish your visibility and branding. Aside from branding, other common but immensely useful marketing services that any digital agency offers to its customers are SEO, content writing, social media, and web design and development. Let’s find out more about these services by reading further.

Search Engine Optimization (SEO)

SEO is an online marketing strategy that is known all marketers as a tool to get your business ranked high in big search engines like Google and Yahoo. This strategy centers on optimizing a website in order to attract potential customers to visit a website through the use of good keywords and phrases that speak volumes about a certain business. Search engine optimization is also ideal for boosting your web traffic and other digital assets.

Content Writing

In branding, a digital marketing agency should know how to improve your business with content alone since content writing is of paramount importance when it comes to digital marketing. If you’re determined to increase your number of target audiences, you must write and post original, informative, and interesting articles, blog posts, and other well-written and keyword rich contents. One way to provide true value to your customers is by providing valuable content as well.

Social Media Marketing (SMM)

Social media is a very powerful tool, especially if used correctly. Thanks to its ever-rising stardom, popular social media channels is one of the most convenient ways to get your business’ information out for the public eye to feast over. Social media will help you share relevant and any other information that you’d like to come across to your customers about your business. Having an enormous user coverage, social media platforms will definitely get your more traffic, thus, putting your business in a good light.

Web Design and Development

Your website is your primary tool for marketing your business online. Without this, there’d be no use for a digital marketing agency, which is why it is important to take some marketing measures in designing and developing your website. It must be designed in a certain manner that allows users to have a smooth navigation and hassle-free experience and must contain the necessary information about your business. That, and coupled with the help of a digital marketing agency, will get your business some recognition and brand presence.

Final thoughts

So, what do you think? Will a digital marketing agency be your saving grace? After this, it goes without saying that for me, I’d absolutely take its helping hand because I know that it will ultimately improve my brand presence and even help increase my ROI. You’ve got nothing to lose, really.

The post Online Marketing Lesson 101: How A Digital Marketing Agency Helps Your Business appeared first on Bobs SEO Las Vegas.

from https://ift.tt/2L2P00C
Bobs SEO 1930 Village Center Cir #3-557 Las Vegas, NV 89134 702-722-9275 www.bobsseo.com

source http://lasvegasseoguru.blogspot.com/2018/05/online-marketing-lesson-101-how-digital.html

8 Tips For The Ideal E-Commerce SEO Plan

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

 

Increasing one’s online presence has become the determining factor in an online business’s success considering the fact that we now live in a competitive business world. Additionally, improving your visibility can also lead to more users visiting your site and possible buying or availing your products and services. It has also been observed that several online business owners have sought the service of an SEO company to plan the best SEO campaign for their respective businesses. You can follow some of the tips below on growing your e-commerce website.

Tip #1: Properly structured URLs

If you want to increase your chances of getting high rankings, then you must make sure that your online store does not have too many ambiguous URLs. Label your URL according to a specific product name or category for a more organized and SEO-friendly website.

Tip #2: Title tags are critical to SEO

Your title tags must be well thought and constructed in a thorough manner because it is very important in indexing web pages. A good SEO specialist must know the value of 65-characters rule and in maximizing the use of relevant keywords and product name in your page title.

Tip #3: Put a Meta description

The general rule is to have no more than 160 characters in your Meta description. Use these limited characters wisely and think of how you can best describe your online store in few sentences that will entice visitors to come to your site.

Tip #4: Use canonical tags

Make use of canonical tags by adding them to your multiple web pages for the same product. That way, it will avoid you from violating the duplication rule, which can get you penalized.

Tip #5: Product description

Detailing your products with the necessary information will attract more potential customers to buy them. What’s more, you can even get crawlers to index your web pages. Therefore, it is critical for you to choose the right words that will best describe your products, which in turn, will also help you, get more conversions.

Tip #6: Come up with a good quality content

Search engines are very fond of quality content, aren’t they? In fact, they give better performance ratings to those websites who have quality content. Based on the preference of search engines, SEO specialists’ job is to provide you with optimized and rich content for your web pages in order for the search engine spiders to notice your site.

Tip #7: Add relevant videos

This one is not really a must-do, but rather, it is an option for those who have videos that are relevant to their business. Posting videos can help you provide a valuable user experience to your customers that will hopefully lead them to make their purchasing decision out of your products.

Tip #8: Your website must deliver smooth navigation and user interaction

In website navigation, you may link one page to another for your customers that will give them a more detailed information about a certain product/s. For better results, you can also have your online store designed to allow customers to add reviews about your products. That way, you can increase customer interaction, improve your sales, and build your brand image given that your customer feedback is good.

The post 8 Tips For The Ideal E-Commerce SEO Plan appeared first on Bobs SEO Las Vegas.

from https://ift.tt/2ksBwAf
Bobs SEO 1930 Village Center Cir #3-557 Las Vegas, NV 89134 702-722-9275 www.bobsseo.com

source http://lasvegasseoguru.blogspot.com/2018/05/8-tips-for-ideal-e-commerce-seo-plan.html

Most Popular Online Marketing Services

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Considering the kind of world we are living today, it is essential for business owners to look for ways on how to introduce their products or services to the public, ways that should be effective and up-to-date. For those that refuse to give up their traditional ways or are simply waiting for some kind of miracle to go their way, they will eventually find themselves getting replaced by more competitive and resilient businesses sooner than they think.

This is where online marketing plays an important role in every business owner’s lives. If website and blog owners will consider investing in this, then they can have a competitive edge in the online world. Imagine how much customers you can gain on the internet given that the time people spend online has already doubled in number. One could conclude that since everyone is on the internet every day, then your site is likely to get visitors. However, that won’t happen so easily because you actually need to put your time, effort and money for this because the if you have a good online presence and strong marketing strategy, then your chances of people finding your site are high.

Online Marketing Tactics

Online marketing involves several of techniques and tactics. To fully understand, let’s take a closer look at these popular online marketing services offered by many digital marketing firms.

Search Engine Optimization (SEO)

This service is probably the most popular due to its many devotees. Known for its high effectiveness, offers a website the opportunity to snag a good ranking on the search engines. If you’re looking for a way to increase your traffic and fare better when it comes to online presence, then SEO could serve you well in these areas. SEO consultant usually takes into account your business goals, the conversion rates, and studies how well your site is doing on search results pages.

Conversion Rate Optimization (CRO)

This marketing service is mostly focused on increasing conversions and getting potential customers that are most likely to buy or avail whatever your business is offering. It works by running some tests in order for to analyze your site’s performance and competitive advantage. From that, the consultant can now formulate a set of strategies that you can harness to achieve a successful conversion rate.

Facebook Ads

Thanks to its billions of users all over the world, Facebook has become one of the most popular social media channels. Since almost everyone already has a Facebook account, then why not put it to good use, right? From its popularity alone, Facebook obviously has a place in the internet marketing service world. Through Facebook Ads, your presence is now maximized and is broadcasted for the world to see.

Adwords

Lastly, we have the Adwords, which its main purpose is to boost the click-through rate (CTR) together with the conversion rate, hence, effectively increasing your site’s visibility. Adwords pick out your target customers, the purchases they make, how often they visit your site, and the like in order to come up with a certain technique to raise online awareness. This service is operated and run by Google that will enable users to put Google ads on their site and get paid when visitors click their site’s link.

The post Most Popular Online Marketing Services appeared first on Bobs SEO Las Vegas.

from https://ift.tt/2GIJm14
Bobs SEO 1930 Village Center Cir #3-557 Las Vegas, NV 89134 702-722-9275 www.bobsseo.com

source http://lasvegasseoguru.blogspot.com/2018/05/most-popular-online-marketing-services.html

What Are The Perks of Consistent Social Posting As Your Online Marketing Strategy?

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

To those people who have an online business or makes a living out of their website, probably by now, the importance of SEO already something you are more than acquainted with. In order for a business to be successful, a strong content marketing strategy is necessary that will attract customers into buying or availing your products and services. How? For starters, you can link your site through various online platforms. However, for your strategies to be successful, you must keep in mind consistency. Why? Let’s find out by reading further.

1. Builds Brand Recognition

Brand recognition may be one of the most important marketing goals to any business owners. Customers usually go for brands that are known to them and social media can help in this since this can be a useful tool in effectively building your brand image. Moreover, social media is more effective than the traditional way because conveying your brand to the people can happen in a short time. Lastly, it can also get any people to take a look at your brand even if it is not what they have sought for.

2. One Way To Share Your Story

Another way to get across your brand’s mission and stories to your customers is through the help of social media. Inspiring stories could capture the people’s attention and contribute to your brand’s image.

3. Builds Customer Loyalty

What is the most efficient way to build loyalty without costing you a lot of money? SEO and social media, that’s what. Since customers tend to base their purchasing decisions with the brands that they enjoy, then chances are these people could potentially turn into loyal customers which in turn, help you in boosting your site’s traffic.

4. Helps With Link Building

Most people probably do not know that social media has a great impact on their SEO, albeit, indirectly. Take for example, if your website was able to gather 5,000 shares on a certain blog thanks to its well-written and informative content, then there’s a big possibility that some followers of that blog who’ve read the post may create a content similar to yours. Consequently, they are more likely to link back to the source—which is your site, in this case—and acknowledge yours as the main source, thus, effectively gaining you traffic and visitors.

5. Social Media Is Free

One of the great things about social media channels is that creating a new account and posting content can be done without spending your money. In all honesty, this is sufficient for some business owners since their content can also be used to promote their business. However, for those who are willing to spend some money for the sake of taking their marketing strategy to a more advanced level, then you can seek the service of a professional SEO Company.

6. Helps Establish Your Brand as a Topical Authority

If your brand is considered as a topical authority, this means that your business is a labeled as a trusted source of information on a certain topic or niche. Social media, on the other hand, can be your channel to establish this kind of authority. How? If you can put social media to a good use in posting relevant content, then most likely search engines will notice this and take into account your website as an authority on whatever topic you are focusing on.

The post What Are The Perks of Consistent Social Posting As Your Online Marketing Strategy? appeared first on Bobs SEO Las Vegas.

from https://ift.tt/2Ix6w0h
Bobs SEO 1930 Village Center Cir #3-557 Las Vegas, NV 89134 702-722-9275 www.bobsseo.com

source http://lasvegasseoguru.blogspot.com/2018/05/what-are-perks-of-consistent-social.html

How To Achieve The Most Prolific SEO Title Tags

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

What is a better way to SEO optimize your website than through title tags, right? These SEO practices will help you earn some brownie points with Google’s algorithms. I mean, the title tag is the very first thing that any user usually checks, is it not? To help you clear your mind, let me first introduce you to some few but immensely powerful reasons to back up my claim that title tags are indeed very important.

• The title tag will serve you best when it comes to keyword relevance
• The most viable place to get information of the content
• The content of the title tag could be one way to put links which result in the search engines on being searched
• The title tag alone could already pass off information about your page

Title Tags Optimization Techniques

Below are some of the techniques that you can follow in optimizing your title tags.

A Single Title Tag For Every Page

If you’ve encountered websites that do not have title tags, they have title tags but these are used within the code, or if not, they use the title tag within the body rather than the had tag, then you must know that these acts are harmful no just to your title tag but also to your website. So, to correct these practices, bear in mind this general rule; Use only ONE title tag per page and such tag must only be placed in the head of the code, nowhere else.

Keyword First Before Branding

If most people do not yet know your business’ name, then you must first place your strongest keyword inside the title tag text. Put aside the urge to publicize your brand in the title tag by placing if for the world to see. Unfortunately, your branding must be put to last, or you could even take it out the title tag text especially if you have more high-quality keywords in your arsenal. Since keywords are one of the most important factors in ranking your site so you must give it more chances of exposure. Never mind your brand for now. After all, your name will be the talk of the town if you could get your site on top of SERP’s.

Do Not Be Too Wordy On Your Title Tag

As most of us know, long title tag texts are not really the top preference of search engines. Not only that, but after quite some time the relevance of the keyword eventually lessens. So to avoid this, you should limit the number of characters. You can have 70 characters including spaces and no more than that.

No To Not-So-Useful Keywords

Choose keywords that are nouns and verbs and refrain from using conjunctions, prepositions, pronouns and other supportive verbs. Such keywords usually do not hold much value than nouns, verbs, and sometimes adjectives do.

The post How To Achieve The Most Prolific SEO Title Tags appeared first on Bobs SEO Las Vegas.

from https://ift.tt/2rTQmmA
Bobs SEO 1930 Village Center Cir #3-557 Las Vegas, NV 89134 702-722-9275 www.bobsseo.com

source http://lasvegasseoguru.blogspot.com/2018/05/how-to-achieve-most-prolific-seo-title.html