Tips In Conquering The Marketing Challenges Of Your Las Vegas Business

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

If you’re a Las Vegas business owner for years now, then you’ve probably had your fair share of marketing and SEO challenges. While large companies have huge budgets at their disposal, this is not the case for you as you only have limited funds.

Admittedly, being a small business owner can put you at a disadvantage.

Aside from having a limited budget, you also don’t have a large team of experts at your beck and call. On top of that, you have to be updated with the latest technologies and marketing innovations if you don’t want to fall behind the competition.

Here are some of the tips on how you can overcome the most common and persistent matters that small business owners are facing these days.

Determine the areas that need some serious attention

There are actually a plethora of ways on how you can promote your business especially now that we are living in a technology-driven world. For one, we have search engine optimization or SEO for short, pay-per-click ads (PPC), social media, content marketing, mobile marketing, and many more.

Sure, it is better to have choices to choose from, but it’s best for you to fine-tune your approach so that you can determine what methods are perfect for your business. One of the most common mistakes made by business owners is their tendency to go through one method after
trying out one.

They exert their efforts and invest time and money, but in most cases, they are unable to get their desired results. With that in mind, anyone can deduce two possible reasons for their failure. One can be because they didn’t stick long enough to get the benefits of one method or learn it thoroughly. Second and last, they have used the wrong approach.

Now, the key here is to identify the networks and websites where most of your customers are seen spending their time. For instance, Facebook is a great place for a crowd of people to gather.

You can also make use of Instagram and Pinterest if images are essential in driving customers to buy from you. If your customers are businesses, then you have LinkedIn.

Make your business and brand distinct from others

Another marketing challenge that many small businesses face is how to differentiate their selves from their competitors. Many of these businesses make their competitors as a basis for their branding and marketing, and that is definitely a mistake. Instead, you should show your customers that you have uniqueness in your products or services that others do not have.

This does not only apply to your products or services but should also be present on your website, social media pages, paid ads and any material that has your logo or name attached to it.

Moreover, instill a brand consistency in your company. This means that your visuals including fonts, styles, language, and theme should be consistent on all your channels, may it be online or offline.

In other words, if your website has a formal theme and has classy vibes on it, then you’re social media pages must also constitute the same, and certainly must not contain memes and jokes.

Attracting return customers

While it’s a great advantage to attract new customers, getting return customers are the best way to boost your business. Having a customer base of loyal customers can be done by offering coupons, loyalty rewards, and email marketing.

Email marketing, for one, is excellent for establishing and nurturing your relationship with your customers. Don’t neglect them and think
that they will always be there. If you fail to make them feel special, they could leave you for your competitors.

The post Tips In Conquering The Marketing Challenges Of Your Las Vegas Business appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/tips-in-conquering-marketing-challenges_27.html

Tips In Conquering The Marketing Challenges Of Your Las Vegas Business

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

If you’re a Las Vegas business owner for years now, then you’ve probably had your fair share of marketing and SEO challenges. While large companies have huge budgets at their disposal, this is not the case for you as you only have limited funds.

Admittedly, being a small business owner can put you at a disadvantage.

Aside from having a limited budget, you also don’t have a large team of experts at your beck and call. On top of that, you have to be updated with the latest technologies and marketing innovations if you don’t want to fall behind the competition.

Here are some of the tips on how you can overcome the most common and persistent matters that small business owners are facing these days.

Determine the areas that need some serious attention

There are actually a plethora of ways on how you can promote your business especially now that we are living in a technology-driven world. For one, we have search engine optimization or SEO for short, pay-per-click ads (PPC), social media, content marketing, mobile marketing, and many more.

Sure, it is better to have choices to choose from, but it’s best for you to fine-tune your approach so that you can determine what methods are perfect for your business. One of the most common mistakes made by business owners is their tendency to go through one method after
trying out one.

They exert their efforts and invest time and money, but in most cases, they are unable to get their desired results. With that in mind, anyone can deduce two possible reasons for their failure. One can be because they didn’t stick long enough to get the benefits of one method or learn it thoroughly. Second and last, they have used the wrong approach.

Now, the key here is to identify the networks and websites where most of your customers are seen spending their time. For instance, Facebook is a great place for a crowd of people to gather.

You can also make use of Instagram and Pinterest if images are essential in driving customers to buy from you. If your customers are businesses, then you have LinkedIn.

Make your business and brand distinct from others

Another marketing challenge that many small businesses face is how to differentiate their selves from their competitors. Many of these businesses make their competitors as a basis for their branding and marketing, and that is definitely a mistake. Instead, you should show your customers that you have uniqueness in your products or services that others do not have.

This does not only apply to your products or services but should also be present on your website, social media pages, paid ads and any material that has your logo or name attached to it.

Moreover, instill a brand consistency in your company. This means that your visuals including fonts, styles, language, and theme should be consistent on all your channels, may it be online or offline.

In other words, if your website has a formal theme and has classy vibes on it, then you’re social media pages must also constitute the same, and certainly must not contain memes and jokes.

Attracting return customers

While it’s a great advantage to attract new customers, getting return customers are the best way to boost your business. Having a customer base of loyal customers can be done by offering coupons, loyalty rewards, and email marketing.

Email marketing, for one, is excellent for establishing and nurturing your relationship with your customers. Don’t neglect them and think
that they will always be there. If you fail to make them feel special, they could leave you for your competitors.

The post Tips In Conquering The Marketing Challenges Of Your Las Vegas Business appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/tips-in-conquering-marketing-challenges.html

4 Smart Ideas That Will Cut Down Your Small Business Debt

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Many small businesses fail to successfully take off because they find unworkable to manage their
finances, thus, succumbing to the pressure of debt. Running a business, no matter the size is not
feasible without a solid monetary foundation. If you can’t learn how to properly manage your
business’ finance, then running it in the first place won’t be possible.

Starting a small business requires capital and capital is usually acquired by getting a loan. Loans
are great financial support for your business, however, you must always bear in mind that your
loans must be paid in time as much as you possible. The failure to properly manage your
finances can pile up your debt, or worse, lead to an insurmountable problem, thus, crushing your
business in the process. Below are four clever tips to help you take care of your small business
debt.

1. Create a realistic budget

One of the steps to taking care of your debt is through a proper handling of expenses. And in
order to make that happen, you must first develop a realistic budget and make it so that it can
take care of your debt all the while keeping your business running. Create a list of all your
business’ expenses and sort them out according to which have to be prioritized. You can also
write down the total amount of your debt to serve as a constant reminder of how much money
you need to save. Pay off all your monthly expenses and use the extra money for your debts.
Having a budget allows you to have a clear picture where your money goes to and how much
you will be spending.

2. Determine the priority of all kinds of debts

Paying off all your debts is not possible without having a priority list. It is normal for startup
small businesses to ask for various loans and accumulate different debts in order to have it
running. The best way to take care of all your dues is to determine its weight according to the
interest rate. On that note, it’s better to first pay off debts with higher interest rates because
paying them may be impossible once the interests pile up.

3. Eliminating unnecessary costs

A savvy business owner knows how important it is to be careful of where your money goes.
Don’t spend your money on things that are not essential for your business. Get rid of
unnecessary costs by eliminating costly equipment that are of no use. Sell those equipment to
earn some extra money and you can use that earnings to pay off some of your debts.

4. Consolidate your loans

Consolidating all your loans into a single payment can help you reduce the monthly costs.
Additionally, doing this won’t have any bad effects on your business’ credit score. If you have
multiple short-term loans, you can lump them into a long-term package so that it will be easier
for you to manage and pay them. If you believe that you can’t take care of all your loans on your
own, you can ask the service of a professional debt management company.

The post 4 Smart Ideas That Will Cut Down Your Small Business Debt appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/4-smart-ideas-that-will-cut-down-your_21.html

4 Smart Ideas That Will Cut Down Your Small Business Debt

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Many small businesses fail to successfully take off because they find unworkable to manage their
finances, thus, succumbing to the pressure of debt. Running a business, no matter the size is not
feasible without a solid monetary foundation. If you can’t learn how to properly manage your
business’ finance, then running it in the first place won’t be possible.

Starting a small business requires capital and capital is usually acquired by getting a loan. Loans
are great financial support for your business, however, you must always bear in mind that your
loans must be paid in time as much as you possible. The failure to properly manage your
finances can pile up your debt, or worse, lead to an insurmountable problem, thus, crushing your
business in the process. Below are four clever tips to help you take care of your small business
debt.

1. Create a realistic budget

One of the steps to taking care of your debt is through a proper handling of expenses. And in
order to make that happen, you must first develop a realistic budget and make it so that it can
take care of your debt all the while keeping your business running. Create a list of all your
business’ expenses and sort them out according to which have to be prioritized. You can also
write down the total amount of your debt to serve as a constant reminder of how much money
you need to save. Pay off all your monthly expenses and use the extra money for your debts.
Having a budget allows you to have a clear picture where your money goes to and how much
you will be spending.

2. Determine the priority of all kinds of debts

Paying off all your debts is not possible without having a priority list. It is normal for startup
small businesses to ask for various loans and accumulate different debts in order to have it
running. The best way to take care of all your dues is to determine its weight according to the
interest rate. On that note, it’s better to first pay off debts with higher interest rates because
paying them may be impossible once the interests pile up.

3. Eliminating unnecessary costs

A savvy business owner knows how important it is to be careful of where your money goes.
Don’t spend your money on things that are not essential for your business. Get rid of
unnecessary costs by eliminating costly equipment that are of no use. Sell those equipment to
earn some extra money and you can use that earnings to pay off some of your debts.

4. Consolidate your loans

Consolidating all your loans into a single payment can help you reduce the monthly costs.
Additionally, doing this won’t have any bad effects on your business’ credit score. If you have
multiple short-term loans, you can lump them into a long-term package so that it will be easier
for you to manage and pay them. If you believe that you can’t take care of all your loans on your
own, you can ask the service of a professional debt management company.

The post 4 Smart Ideas That Will Cut Down Your Small Business Debt appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/4-smart-ideas-that-will-cut-down-your.html

3 Cost Effective Digital Marketing Methods

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Who says having a small budget will hinder you from using digital marketing and see great
returns for your business? Small budget or not, incorporating digital marketing strategies in your
campaign is definitely possible with these cost-effective methods.

If you wished to boost your ROI for digital marketing strategies, then it is highly advisable to
consult with an expert. No matter how small, medium-sized or large your
company is, most brands aim to grow their business by following their objectives and with the
maximum ROI as possibly as they can.

Speaking from the perspective of all companies, their focus is to maximize conversions for the lowest possible costs. As a business owner yourself, this entails you to ensure that every single dollar used up should have the fair chance of turning a potential customer into an actual one. For small businesses that center on B2C transactions, it is essential to head start with these marketing tactics on a limited trial budget.

Below are the three effective strategies that work with reasonable marketing budgets.

1. Social media marketing

Reaching out to the target audience with specific demographics can be difficult but with social
media, doing that can now simpler and easier. Facebook and Instagram are just two of the
popular social media channels that are perfect for promoting your products or services without
being costly. Moreover, with the use of social media influencers and highly target posts, you can
now choose the audience to see your ads. According to data about consumer behavior and
segmentation, a small business can have the same reach its competitors have over social media
while not spending too much of their budget. For photo advertising, Instagram works best, but a
call to action button can still be embodied in your image content. These types of advertising help
you establish a trust between your customers.

2. Retargeting

Another cost-effective method is the retargeting of your ads. When a user first comes to your
site, they may just forget about your brand after their initial visit unless you’re able to engage
with them again. If that is the case, then you need to impose a strong brand recognition and
ensure that they will go back to your website instead of filling their intent elsewhere. This
advertising strategy is a great way to keep track of your audience and entice them to come back
to your page once they have shown interest in your kind of content.

3. Email marketing

If you line email marketing up to the newest marketing trends, it may pale in comparison and
seem like a strategy that you can take lightly. Some people dislike receiving unasked-for emails,
especially on a regular basis. However, thanks to the well-listed campaigns that provide value to
your customers, you can create exceptionally helpful content. This can be a good way to provide
more information about your products and business to your customers. To ensure that you have
maximized your ROI, you must highly consider using any or all those three strategies in your
marketing campaign.

The post 3 Cost Effective Digital Marketing Methods appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/3-cost-effective-digital-marketing_15.html

3 Cost Effective Digital Marketing Methods

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Who says having a small budget will hinder you from using digital marketing and see great
returns for your business? Small budget or not, incorporating digital marketing strategies in your
campaign is definitely possible with these cost-effective methods.

If you wished to boost your ROI for digital marketing strategies, then it is highly advisable to
consult with an expert. No matter how small, medium-sized or large your
company is, most brands aim to grow their business by following their objectives and with the
maximum ROI as possibly as they can.

Speaking from the perspective of all companies, their focus is to maximize conversions for the lowest possible costs. As a business owner yourself, this entails you to ensure that every single dollar used up should have the fair chance of turning a potential customer into an actual one. For small businesses that center on B2C transactions, it is essential to head start with these marketing tactics on a limited trial budget.

Below are the three effective strategies that work with reasonable marketing budgets.

1. Social media marketing

Reaching out to the target audience with specific demographics can be difficult but with social
media, doing that can now simpler and easier. Facebook and Instagram are just two of the
popular social media channels that are perfect for promoting your products or services without
being costly. Moreover, with the use of social media influencers and highly target posts, you can
now choose the audience to see your ads. According to data about consumer behavior and
segmentation, a small business can have the same reach its competitors have over social media
while not spending too much of their budget. For photo advertising, Instagram works best, but a
call to action button can still be embodied in your image content. These types of advertising help
you establish a trust between your customers.

2. Retargeting

Another cost-effective method is the retargeting of your ads. When a user first comes to your
site, they may just forget about your brand after their initial visit unless you’re able to engage
with them again. If that is the case, then you need to impose a strong brand recognition and
ensure that they will go back to your website instead of filling their intent elsewhere. This
advertising strategy is a great way to keep track of your audience and entice them to come back
to your page once they have shown interest in your kind of content.

3. Email marketing

If you line email marketing up to the newest marketing trends, it may pale in comparison and
seem like a strategy that you can take lightly. Some people dislike receiving unasked-for emails,
especially on a regular basis. However, thanks to the well-listed campaigns that provide value to
your customers, you can create exceptionally helpful content. This can be a good way to provide
more information about your products and business to your customers. To ensure that you have
maximized your ROI, you must highly consider using any or all those three strategies in your
marketing campaign.

The post 3 Cost Effective Digital Marketing Methods appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/3-cost-effective-digital-marketing.html

Looking At SEO From A Different, Easier Perspective

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Several business owners see SEO as some kind of a very big hurdle to overcome. They insist on thinking of the general difficulties that come with it. However, what they just do not understand is all those technical jargons considering that they don’t have the time to learn about them. In actuality, the SEO right now is not as difficult as what most people paint it to be.

Rather, it’s truly easy and if you only have the right mindset and right commitment then there is no reason to be intimidated by it. Any business owner can master SEO especially if you have equipped yourself with the right digital marketing tools.

Is SEO really that hard?

The truth is it depends on the person and on how your perceive SEO. Some that are not familiar with website development may hear the term “Google algorithm” and immediately feel perturbed. While it is true that algorithm is a complicated matter and is really difficult to study, that are not enough reasons why you can’t be successful with it. Cultured algorithms don’t really need an equally cultured strategy.

It’s actually easy for you to experience it first hand and achieve positive results. Google aims to provide users the best online experience and if everything is really that hard as you think then surely nobody won’t be able to succeed because no one has the slightest clue on how to start.

The basics of SEO

The first thing you should take care of is your onsite content. This part actually consists of two sections. The first part is having the body copy and in order to do this, you must ensure that your website is in order. Naturally, you will want most important pages to be at the top of your website with eye-catching headlines. You should also include in your content any words or phrases that describe your business. This will help you tell your visitors and Google what your page is about and most especially, it allows you to put in a couple of keywords.

The next thing you need to do is to concentrate on your blogging content. It’s a great strategy to add a 1000-word article to your website every single week. You must also have a system that will help you manage your posts. Write about interesting topics all the while staying relevant to your business. It helps to add interesting articles that keep your visitors on your site longer and let them come back for more.

It comes down to links

Becoming an authority websites requires you to do lots of things but most of all, you must have a strong and stable online presence all throughout. This means that you must have quality links directed to your website and accomplishing that is actually easy. You can start by joining a forum or asking someone to do it. Having a link-building strategy is an advantage, but you must make it varied if you can. Don’t just use one source, instead, gather many different sources to link to your pages.

Moreover, include those links to your posts because this will help you attract more visitors.  In relation to links, you can also make use of social links to improve your online presence. If you have a social media profile in various social media channels like Facebook, Twitter, LinkedIn, and more, then you will surely be seeing excellent results in your digital marketing strategy as a whole.

 

The post Looking At SEO From A Different, Easier Perspective appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/looking-at-seo-from-different-easier_13.html

Looking At SEO From A Different, Easier Perspective

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Several business owners see SEO as some kind of a very big hurdle to overcome. They insist on thinking of the general difficulties that come with it. However, what they just do not understand is all those technical jargons considering that they don’t have the time to learn about them. In actuality, the SEO right now is not as difficult as what most people paint it to be.

Rather, it’s truly easy and if you only have the right mindset and right commitment then there is no reason to be intimidated by it. Any business owner can master SEO especially if you have equipped yourself with the right digital marketing tools.

Is SEO really that hard?

The truth is it depends on the person and on how your perceive SEO. Some that are not familiar with website development may hear the term “Google algorithm” and immediately feel perturbed. While it is true that algorithm is a complicated matter and is really difficult to study, that are not enough reasons why you can’t be successful with it. Cultured algorithms don’t really need an equally cultured strategy.

It’s actually easy for you to experience it first hand and achieve positive results. Google aims to provide users the best online experience and if everything is really that hard as you think then surely nobody won’t be able to succeed because no one has the slightest clue on how to start.

The basics of SEO

The first thing you should take care of is your onsite content. This part actually consists of two sections. The first part is having the body copy and in order to do this, you must ensure that your website is in order. Naturally, you will want most important pages to be at the top of your website with eye-catching headlines. You should also include in your content any words or phrases that describe your business. This will help you tell your visitors and Google what your page is about and most especially, it allows you to put in a couple of keywords.

The next thing you need to do is to concentrate on your blogging content. It’s a great strategy to add a 1000-word article to your website every single week. You must also have a system that will help you manage your posts. Write about interesting topics all the while staying relevant to your business. It helps to add interesting articles that keep your visitors on your site longer and let them come back for more.

It comes down to links

Becoming an authority websites requires you to do lots of things but most of all, you must have a strong and stable online presence all throughout. This means that you must have quality links directed to your website and accomplishing that is actually easy. You can start by joining a forum or asking someone to do it. Having a link-building strategy is an advantage, but you must make it varied if you can. Don’t just use one source, instead, gather many different sources to link to your pages.

Moreover, include those links to your posts because this will help you attract more visitors.  In relation to links, you can also make use of social links to improve your online presence. If you have a social media profile in various social media channels like Facebook, Twitter, LinkedIn, and more, then you will surely be seeing excellent results in your digital marketing strategy as a whole.

 

The post Looking At SEO From A Different, Easier Perspective appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/looking-at-seo-from-different-easier.html

Top 5 Digital Marketing Metrics To Watch

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

With the rapidly growing population in the digital world, many small and medium business
owners are now taking their business online. Apart from creating their own company website and
e-commerce store, they have also joined various social media networks, participated in online
forums to market their products, used email marketing and digital marketing tools, and so on.

However, there is one particular issue. While most of the businesses that have turned digital are
displaying growth, many are still yet to measure their progress. So long as their revenues are
high they no longer bother to know where the sales come from, and even more so the satisfaction
levels of their customers.

This one huge mistake can ultimately lead to your online business’ downfall. Not able to measure
your profess also means not knowing you’re doing are right or wrong. Tracking down digital marketing
metrics can help you ward off future mistakes all the while maximizing your efforts in areas that are
proven to be contributing factors to your success.

1. Total Website Visits

You may think that tracking the number of website visitors is something unimportant but it is
actually the only way to know the effectiveness of your traffic generation campaigns. If this
number is growing steadily, then that only means that your traffic strategies are working
properly. If you notice a sudden increase or baffling trough in your monthly visits, then that may
be a sign that something has remarkably changed. When that happens, it’s useful to review your
campaign.

2. Traffic from individual channels

There are four main traffic sources in digital marketing. First is the direct traffic coming from the
users who look for your brand directly in browsers. Another is organic traffic those that come
from search engines. Third is referral traffic coming via links on other side and lastly, is the
social media traffic those arriving via social media networks. Once you’ve understood the
differences between those four kinds, it is now time for you to determine which of those four are
comprising most of your traffic generation campaign. After you have determined the strongest
and weakest point, you can then make some changes and improvements for the betterment of
your website.

3. New Traffic Vs. Returning Traffic

One great way to know whether your website or blog is garnering attention is by keeping track of
your new traffic and returning traffic. If your returning traffic is higher than new, then more
likely, your recent traffic generation tactics are not working or maybe it could be that your
content is well-written and of high quality. If you’re getting more new visitors with few return
customers, then it may be because your website isn’t memorable or worthy enough to earn return
visitors.

4. Duration of stay on your website

The time a visitor spent on your website is the most accurate indicator of whether that visitor had
a good time on your website. Ideally, it is better if your visitors stay on your site for at least afew minutes.
If they only stay for a few seconds, then it could mean that your content is poor or that your website is hard to navigate.

5. Interactions per visit

Aside from the time spent by visitors on your website, it is also important to know what part of
your website made them stay, may it be for a couple of seconds or a few minutes. Determine the
pages that they visited and the number of pages they went through before leaving. Additionally,
know what links they clicked and if they filled out some forms. Keeping track of these aspects
will help you improve your site and eventually increase your conversions.

The post Top 5 Digital Marketing Metrics To Watch appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/top-5-digital-marketing-metrics-to-watch_1.html

Top 5 Digital Marketing Metrics To Watch

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

With the rapidly growing population in the digital world, many small and medium business
owners are now taking their business online. Apart from creating their own company website and
e-commerce store, they have also joined various social media networks, participated in online
forums to market their products, used email marketing and digital marketing tools, and so on.

However, there is one particular issue. While most of the businesses that have turned digital are
displaying growth, many are still yet to measure their progress. So long as their revenues are
high they no longer bother to know where the sales come from, and even more so the satisfaction
levels of their customers.

This one huge mistake can ultimately lead to your online business’ downfall. Not able to measure
your profess also means not knowing you’re doing are right or wrong. Tracking down digital marketing
metrics can help you ward off future mistakes all the while maximizing your efforts in areas that are
proven to be contributing factors to your success.

1. Total Website Visits

You may think that tracking the number of website visitors is something unimportant but it is
actually the only way to know the effectiveness of your traffic generation campaigns. If this
number is growing steadily, then that only means that your traffic strategies are working
properly. If you notice a sudden increase or baffling trough in your monthly visits, then that may
be a sign that something has remarkably changed. When that happens, it’s useful to review your
campaign.

2. Traffic from individual channels

There are four main traffic sources in digital marketing. First is the direct traffic coming from the
users who look for your brand directly in browsers. Another is organic traffic those that come
from search engines. Third is referral traffic coming via links on other side and lastly, is the
social media traffic those arriving via social media networks. Once you’ve understood the
differences between those four kinds, it is now time for you to determine which of those four are
comprising most of your traffic generation campaign. After you have determined the strongest
and weakest point, you can then make some changes and improvements for the betterment of
your website.

3. New Traffic Vs. Returning Traffic

One great way to know whether your website or blog is garnering attention is by keeping track of
your new traffic and returning traffic. If your returning traffic is higher than new, then more
likely, your recent traffic generation tactics are not working or maybe it could be that your
content is well-written and of high quality. If you’re getting more new visitors with few return
customers, then it may be because your website isn’t memorable or worthy enough to earn return
visitors.

4. Duration of stay on your website

The time a visitor spent on your website is the most accurate indicator of whether that visitor had
a good time on your website. Ideally, it is better if your visitors stay on your site for at least afew minutes.
If they only stay for a few seconds, then it could mean that your content is poor or that your website is hard to navigate.

5. Interactions per visit

Aside from the time spent by visitors on your website, it is also important to know what part of
your website made them stay, may it be for a couple of seconds or a few minutes. Determine the
pages that they visited and the number of pages they went through before leaving. Additionally,
know what links they clicked and if they filled out some forms. Keeping track of these aspects
will help you improve your site and eventually increase your conversions.

The post Top 5 Digital Marketing Metrics To Watch appeared first on Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2018/12/top-5-digital-marketing-metrics-to-watch.html