Why You Should Improve Your Bing SEO

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Admit it, it’s not every day that you get to read an article about Bing SEO. When people hear the word SEO, most of them impulsively think of Google among other things.  While Google SEO obviously prevails among all, it still doesn’t negate the fact that Bing is a valuable opportunity anyone must not miss out if they want to boost their rankings and drive more traffic. Bearing that in mind, here are four reasons that will strongly persuade you to focus on the unsung hero, Bing SEO.

1. Less competition

Above all other facts, we clearly know that Bing has lesser competition than Google. Needless to say, internet users have rarely complaints about a web dominated by Google. In fact, many people now consider the word “search” synonymous with “Google”. As a result, most websites are scrambling their way to the top of Google and spending even lesser time or no time at all optimizing for Bing and other inferior sites. Now, what you must know is that Bing is the second placer when it comes to search traffic, comprising 30% of searches. You may think it’s only a measly number, but in truth, this tiny 30% can become a whole set of opportunities. Since most of your competitors are focusing on improving their Google SEO, it is your chance to capitalize on Bing. This is a great opportunity especially for websites that are having a really hard time climbing on the first page of Google. Lastly, it is an excellent opportunity for new businesses to gain notable traffic.

2. Its social signals are highly valuable

In Bing, social signals are highly esteemed especially when it comes to website ranking. However, in Google, social signals are not considered a ranking factor. Fortunately for Bing, it holds high regard for social signals. This means that the top ranking sites in Bing are most likely to have a higher number of shares, likes, tweets, and other certain URLs stand out in top results that have a high amount of social signals. For businesses that are heavily dependent on their social media strategy, this is a great advantage for them because Bing SEO will not only earn then more user engagement but also increase their Bing rankings.

3. It is transparent when it comes to its ranking factors

You’ve probably noticed that Google is not so keen on transparency concerning matters like ranking factors. As for Bing, although it does not lay out all the details, it is much upfront on how and what websites can do in order to boost their rankings in SERPs. Bing provides thorough instructions on the beginning process and offers lists of helpful resources about their ranking factors in their webmaster guidelines. What’s more, it has free tools that will assist you in starting your SEO plan. These tools are SEO reports that generate suggestions on how you can improve your SEO and SEO analyzer to help you scan a page and prepare a report immediately.

4. Its image search is superior

When it comes to image search, Bing is surely the winner on this one. Finally, Google has been beaten down on at least one aspect. Needless to say, image search is Bing’s forte. Thanks to its infinite scroll design and grander ability to filter images, Google comes in second place. Moreover, its browser has ever since offered sharper and high-quality images than Google, which has become its competitive edge. Even better, Bing did not just stop there because in 2017, it launched its Visual Search Button that allows users to click on any object in the photo, and as a result, Bing will show matching images and pull up product pages. With this new innovative feature, Bing presents its searches a completely new opportunity in terms of image searching.

This post Why You Should Improve Your Bing SEO is from Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2019/04/why-you-should-improve-your-bing-seo_9.html

Why You Should Improve Your Bing SEO

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Admit it, it’s not every day that you get to read an article about Bing SEO. When people hear the word SEO, most of them impulsively think of Google among other things.  While Google SEO obviously prevails among all, it still doesn’t negate the fact that Bing is a valuable opportunity anyone must not miss out if they want to boost their rankings and drive more traffic. Bearing that in mind, here are four reasons that will strongly persuade you to focus on the unsung hero, Bing SEO.

1. Less competition

Above all other facts, we clearly know that Bing has lesser competition than Google. Needless to say, internet users have rarely complaints about a web dominated by Google. In fact, many people now consider the word “search” synonymous with “Google”. As a result, most websites are scrambling their way to the top of Google and spending even lesser time or no time at all optimizing for Bing and other inferior sites. Now, what you must know is that Bing is the second placer when it comes to search traffic, comprising 30% of searches. You may think it’s only a measly number, but in truth, this tiny 30% can become a whole set of opportunities. Since most of your competitors are focusing on improving their Google SEO, it is your chance to capitalize on Bing. This is a great opportunity especially for websites that are having a really hard time climbing on the first page of Google. Lastly, it is an excellent opportunity for new businesses to gain notable traffic.

2. Its social signals are highly valuable

In Bing, social signals are highly esteemed especially when it comes to website ranking. However, in Google, social signals are not considered a ranking factor. Fortunately for Bing, it holds high regard for social signals. This means that the top ranking sites in Bing are most likely to have a higher number of shares, likes, tweets, and other certain URLs stand out in top results that have a high amount of social signals. For businesses that are heavily dependent on their social media strategy, this is a great advantage for them because Bing SEO will not only earn then more user engagement but also increase their Bing rankings.

3. It is transparent when it comes to its ranking factors

You’ve probably noticed that Google is not so keen on transparency concerning matters like ranking factors. As for Bing, although it does not lay out all the details, it is much upfront on how and what websites can do in order to boost their rankings in SERPs. Bing provides thorough instructions on the beginning process and offers lists of helpful resources about their ranking factors in their webmaster guidelines. What’s more, it has free tools that will assist you in starting your SEO plan. These tools are SEO reports that generate suggestions on how you can improve your SEO and SEO analyzer to help you scan a page and prepare a report immediately.

4. Its image search is superior

When it comes to image search, Bing is surely the winner on this one. Finally, Google has been beaten down on at least one aspect. Needless to say, image search is Bing’s forte. Thanks to its infinite scroll design and grander ability to filter images, Google comes in second place. Moreover, its browser has ever since offered sharper and high-quality images than Google, which has become its competitive edge. Even better, Bing did not just stop there because in 2017, it launched its Visual Search Button that allows users to click on any object in the photo, and as a result, Bing will show matching images and pull up product pages. With this new innovative feature, Bing presents its searches a completely new opportunity in terms of image searching.

This post Why You Should Improve Your Bing SEO is from Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2019/04/why-you-should-improve-your-bing-seo.html

3 Things Every Las Vegas Business Owner Should Know About SEO

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Do you plan on starting your own small business in Las Vegas? If so, then you are most likely to run on one of the essential components of sustaining your startup and that is marketing. With this modern day, internet marketing is the new trend of promoting one’s products and services. The key to success in business is building a strong relationship with your customers by using effective marketing strategies. To know more about some of the essential areas of online marketing, read further.

1. Keyword research

Before you go deeper into the world digital marketing and SEO in Las Vegas, you have to first understand the importance of keyword research and how you can use this as your competitive edge. Below are two easy and efficient tips that you can quickly integrate into your keyword strategy

• Use Google Suggest in finding high ranking keywords – This is a great tool for users who want to look for the best keywords in their niche. You can simply input two words like “top 5” and it will immediately give you the most relevant keywords in your niche.
• Leverage on your competitor’s keywords – This may not sound so good to you but using your competitors’ keywords is an effective way to dominate in your industry. This is especially true if your competitor ranks higher in your in local searchers. You can use Google Keyword to look into the keyword usage of your competitors’.

 

2. Content marketing

Now that you have laid out all your great weapons in your keyword strategy, your online rankings are now a step closer to increasing. So if your strategy was implemented properly, in a few months, you will see a significant increase in your online presence. While waiting for that to happen, you should move on to another strategy, which is to exert efforts in your content marketing. Focusing on marketing your content highly will help drive more traffic to your site. To generate remarkable content that will sure to deliver value and provide inspiration to your audience, follow the following tips.

• Use your research – When generating content, you should consider incorporating some of the keywords you have picked from your keyword research that are popular online. Using these keywords in your content will let you create more informative, relevant, and valuable articles for your audience. As a result, Google will reward your site by moving its rank up.
• Keep your content engaging – For most industries, many online articles often used the same topic, which means, one article of yours has a great chance of having many rivals. Thus, it is important to create content is highly engaging and valuable to prevent your audience from going to your competitors.
• Stay original – Needless to say, your content has to be original for it to have a high ranking in local search results pages. To do that, you can research something that your audience will not find on any other website then write an article about it.

 

 

3. Social media

Social media is another popular marketing platform that has huge potential in growing a business. It does not only help you generate leads but it also allows you to establish a solid online brand. In fact, 90% of all marketers have stated that social media is one of the leading causes of the boost in their brand’s online presence. Here are some tips to help you get started.

• Create a plan – Planning should be on your first list before anything else. It is a complete pitfall to jumpstart into social media marketing when you haven’t developed a good plan.

Start small – There are plenty of social networks available for businesses to leverage on. However, since you are only starting, you should just start small by using some of the most popular networks including Facebook and Instagram. This will let you monitor it easily and still maximize your efforts by using these widely popular platforms.

This post 3 Things Every Las Vegas Business Owner Should Know About SEO is from Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2019/04/3-things-every-las-vegas-business-owner_62.html

3 Things Every Las Vegas Business Owner Should Know About SEO

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Do you plan on starting your own small business in Las Vegas? If so, then you are most likely to run on one of the essential components of sustaining your startup and that is marketing. With this modern day, internet marketing is the new trend of promoting one’s products and services. The key to success in business is building a strong relationship with your customers by using effective marketing strategies. To know more about some of the essential areas of online marketing, read further.

1. Keyword research

Before you go deeper into the world digital marketing and SEO in Las Vegas, you have to first understand the importance of keyword research and how you can use this as your competitive edge. Below are two easy and efficient tips that you can quickly integrate into your keyword strategy

• Use Google Suggest in finding high ranking keywords – This is a great tool for users who want to look for the best keywords in their niche. You can simply input two words like “top 5” and it will immediately give you the most relevant keywords in your niche.
• Leverage on your competitor’s keywords – This may not sound so good to you but using your competitors’ keywords is an effective way to dominate in your industry. This is especially true if your competitor ranks higher in your in local searchers. You can use Google Keyword to look into the keyword usage of your competitors’.

 

2. Content marketing

Now that you have laid out all your great weapons in your keyword strategy, your online rankings are now a step closer to increasing. So if your strategy was implemented properly, in a few months, you will see a significant increase in your online presence. While waiting for that to happen, you should move on to another strategy, which is to exert efforts in your content marketing. Focusing on marketing your content highly will help drive more traffic to your site. To generate remarkable content that will sure to deliver value and provide inspiration to your audience, follow the following tips.

• Use your research – When generating content, you should consider incorporating some of the keywords you have picked from your keyword research that are popular online. Using these keywords in your content will let you create more informative, relevant, and valuable articles for your audience. As a result, Google will reward your site by moving its rank up.
• Keep your content engaging – For most industries, many online articles often used the same topic, which means, one article of yours has a great chance of having many rivals. Thus, it is important to create content is highly engaging and valuable to prevent your audience from going to your competitors.
• Stay original – Needless to say, your content has to be original for it to have a high ranking in local search results pages. To do that, you can research something that your audience will not find on any other website then write an article about it.

 

 

3. Social media

Social media is another popular marketing platform that has huge potential in growing a business. It does not only help you generate leads but it also allows you to establish a solid online brand. In fact, 90% of all marketers have stated that social media is one of the leading causes of the boost in their brand’s online presence. Here are some tips to help you get started.

• Create a plan – Planning should be on your first list before anything else. It is a complete pitfall to jumpstart into social media marketing when you haven’t developed a good plan.

Start small – There are plenty of social networks available for businesses to leverage on. However, since you are only starting, you should just start small by using some of the most popular networks including Facebook and Instagram. This will let you monitor it easily and still maximize your efforts by using these widely popular platforms.

This post 3 Things Every Las Vegas Business Owner Should Know About SEO is from Bobs SEO Las Vegas.

source http://lasvegasseoguru.blogspot.com/2019/04/3-things-every-las-vegas-business-owner_3.html

3 Things Every Las Vegas Business Owner Should Know About SEO

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Do you plan on starting your own small business in Las Vegas? If so, then you are most likely to run on one of the essential components of sustaining your startup and that is marketing. With this modern day, internet marketing is the new trend of promoting one’s products and services. The key to success in business is building a strong relationship with your customers by using effective marketing strategies. To know more about some of the essential areas of online marketing, read further.

1. Keyword research

Before you go deeper into the world digital marketing and SEO in Las Vegas, you have to first understand the importance of keyword research and how you can use this as your competitive edge. Below are two easy and efficient tips that you can quickly integrate into your keyword strategy

• Use Google Suggest in finding high ranking keywords – This is a great tool for users who want to look for the best keywords in their niche. You can simply input two words like “top 5” and it will immediately give you the most relevant keywords in your niche.
• Leverage on your competitor’s keywords – This may not sound so good to you but using your competitors’ keywords is an effective way to dominate in your industry. This is especially true if your competitor ranks higher in your in local searchers. You can use Google Keyword to look into the keyword usage of your competitors’.

2. Content marketing

Now that you have laid out all your great weapons in your keyword strategy, your online rankings are now a step closer to increasing. So if your strategy was implemented properly, in a few months, you will see a significant increase in your online presence. While waiting for that to happen, you should move on to another strategy, which is to exert efforts in your content marketing. Focusing on marketing your content highly will help drive more traffic to your site. To generate remarkable content that will sure to deliver value and provide inspiration to your audience, follow the following tips.

• Use your research – When generating content, you should consider incorporating some of the keywords you have picked from your keyword research that are popular online. Using these keywords in your content will let you create more informative, relevant, and valuable articles for your audience. As a result, Google will reward your site by moving its rank up.
• Keep your content engaging – For most industries, many online articles often used the same topic, which means, one article of yours has a great chance of having many rivals. Thus, it is important to create content is highly engaging and valuable to prevent your audience from going to your competitors.
• Stay original – Needless to say, your content has to be original for it to have a high ranking in local search results pages. To do that, you can research something that your audience will not find on any other website then write an article about it.

3. Social media

Social media is another popular marketing platform that has huge potential in growing a business. It does not only help you generate leads but it also allows you to establish a solid online brand. In fact, 90% of all marketers have stated that social media is one of the leading causes of the boost in their brand’s online presence. Here are some tips to help you get started.

• Create a plan – Planning should be on your first list before anything else. It is a complete pitfall to jumpstart into social media marketing when you haven’t developed a good plan.

Start small – There are plenty of social networks available for businesses to leverage on. However, since you are only starting, you should just start small by using some of the most popular networks including Facebook and Instagram. This will let you monitor it easily and still maximize your efforts by using these widely popular platforms.

This post 3 Things Every Las Vegas Business Owner Should Know About SEO is from Bobs SEO Las Vegas.

https://www.bobsseo.net/3-things-every-las-vegas-business-owner-should-know-about-seo/

source http://lasvegasseoguru.blogspot.com/2019/04/3-things-every-las-vegas-business-owner.html

3 Reasons Why Some Business Owners Are Hesitant On Embracing E-Commerce

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

E-commerce took the business world by storm and yet many small business owners and entrepreneurs are still extra cautious about taking introducing it to their business. Truth is, whether a business sells products or services, it can still earn online sales. This article discusses the three barriers that are deterring many service providers from embracing e-commerce, when in fact, their perceived obstacles can be easily addressed with proper planning and use of right tools. Below are the said reasons behind the hesitations of these businesses.

1. You won’t sell a product

It is a common perception among service businesses that e-commerce is not something they can just pursue and do it successfully. In reality, you can still sell but you just have to extra creative on how you can use e-commerce to build your brand. Think beyond what’s in front of you. Many successful apps became as such because, at some point, someone saw a great potential on it that most people have not seen. Write a book for instance or have shirts printed. Think outside the box on how you can convert your skills and knowledge into something tangible that can be easily sold. Not only does this generate you sales but you can also develop your brand through this. The secret is to recognize the extent of your knowledge and how you can leverage on that aside from selling your services.

2. You won’t have enough time

This is probably the leading cause of why most people do not enter into online sales. Things like maintenance, setup, and product shipping demand you to commit your time—time that you might not have. However, contrary to this, e-commerce actually takes a little time. You can set up quickly if you are not very picky on the designs elements and other small things that can take up your time. When creating your website, all you have to do is to ensure that it can easily process and order a product while presenting accurate production information in as few steps as possible. Maintenance can be done by you or you can outsource a freelancer depending on the level of difficulty. But in most cases, maintenance work is just the basics so you can do it yourself. For shipping, you can just have an app installed to automatically print shipping labels and have them ready for courier pick-ups.

3. It’s too expensive

Sure, getting into e-commerce a few years ago used to be costly for many businesses, but it’s not anymore. Even choosing an e-commerce platform won’t cause you to break the bank, not to mention that those platforms like Shopify and Woocommerce have already established an outstanding reputation for many years now. Aside from the monthly subscription for these sites, you’ll probably be only paying for a website developer—if you choose to hire one, that is—which won’t cost that much, especially once you have your site running.

Bottom line

Many service providers are starting to realize the great potential of e-commerce, so while they are still on deciding on it, the quicker you join in the playing field, the better.

Read more e-commerce articles and other digital marketing topics.

This post 3 Reasons Why Some Business Owners Are Hesitant On Embracing E-Commerce is from Bobs SEO Las Vegas.

https://www.bobsseo.net/3-reasons-why-some-business-owners-are-hesitant-on-embracing-e-commerce/

source http://lasvegasseoguru.blogspot.com/2019/04/3-reasons-why-some-business-owners-are.html

Common Marketing Mishaps Las Vegas Business Owners Make

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Online marketing has long since become a vital element in a business’s growth. When
using the right methods and implemented properly, it can help your Las Vegas business engage
with your audience, create brand loyalty, and gain new customers. If you’re a newbie
when it comes to online marketing, it is important to be aware of the possible pitfalls
you may encounter along the way so you can prevent them from hindering the growth
of your Nevada business. Below are the common yet deadly online marketing sins you need to
be cautious of.

Mistake #1: Going on without a website

In today’s technological era, a modern-day consumer typically checks out a
company’s website first to look for information on a certain product or service. This
only means that failing to comply on this ‘unwritten’ rule is like leading your business
to doomsday. Moreover, if you don’t have a website, in all likelihood, customers will
look for other businesses to purchase from. On a good note, making a website today is
not as hard as the old days as there are lots of free and inexpensive hosting
companies to choose from such as Wix or GoDaddy.

Mistake #2: Not implementing an SEO strategy

Say, you’ve already created an attractive and well-functioning website. But what’s the
use of it if nobody can find it in the first place? In order to boost the rankings of your
pages so that searchers can easily find them in search engine results pages (SERPs)
like Google, it is imperative to create and employ an effective Las Vegas SEO strategy.

This also entails researching and incorporating relevant keywords within your site’s content in
order to further increase your ranking. Popular tools like Google Keyword Planner
Tool and Microsoft Bing Ads Intelligence can greatly help you in identifying the most
effective keywords in your niche.

Mistake #3: Absence of a blog

Having a blog can be beneficial for your business, regardless of your industry and the
nature of your business. By producing consistent, compelling and relevant contents
like blogs, it’ll be faster and easier for you to connect with your target audience and
capture new customers. For a more effective way of engaging with your customers
and building a loyal following, make some efforts to respond to every comment on
your blog and leave comments on other reputable blogs to drive traffic to your own.

Mistake #4: Not expanding your presence on social media

When growing your business and increasing your following, it is essential to market
company, brand, and offering on various social media channels. Not branching out on
social media is like walking away from a golden opportunity that is just right in front
of you. If you want to expand your customer reach, you have to start using marketing
strategies that are specifically focused on social media platforms such as Instagram
and Facebook. Share relevant information that will drive attention back to your own
website and you will soon see that your traffic has increased and your business is
getting new customers.

This post Common Marketing Mishaps Las Vegas Business Owners Make is from Bobs SEO Las Vegas.

https://www.bobsseo.net/common-marketing-mishaps-las-vegas-business-owners-make/

source http://lasvegasseoguru.blogspot.com/2019/03/common-marketing-mishaps-las-vegas_31.html